ASO Edge — free weekly newsletter
No link roundups, no fluff. Each issue is a single tactic you can apply to your listing the same day — drawn from the playbook behind AppDrift and, increasingly, from our live dataset of real keyword difficulty and ranking data. Read by developers in 150+ countries.
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Both stores weigh early title tokens more heavily. Put your single highest-volume keyword phrase right after your brand name — “Brand: Habit Tracker” beats “Brand — The Best Way to Build Habits” for the keyword that actually matters.
Apple indexes keywords from certain additional localizations for the same storefront. Adding English (UK) and Spanish (Mexico) localizations to a US listing gives you two extra 100-character keyword fields that count in US search — 300 indexed characters instead of 100.
Keywords just off page one are your highest-ROI targets — you're already indexed, so a small metadata push or velocity bump can move you into the visible zone. Check which of your keywords sit at 11-30 and give them title/subtitle placement before chasing brand-new terms.
Want the full guides behind these tactics? Start with the App Store keyword research guide or grade your listing free with the ASO audit tool.
ASO Edge is AppDrift's free weekly newsletter for app developers. Every Wednesday you get one proven, immediately actionable App Store Optimization tactic — title keyword placement, the iOS localization keyword trick, review velocity strategy — plus the latest deep-dive guide from the AppDrift blog. No fluff, no link roundups, one tactic you can apply the same day.
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Yes, completely free. The tactics come from the same playbook that powers AppDrift's ASO platform, and many issues include data notes from our live keyword and ranking dataset that you won't find anywhere else.