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No link roundups, no fluff. Each issue is a single tactic you can apply to your listing the same day, with what the stores actually document and how to check whether it worked.
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Launching an app? Track 5 keywords free, forever — daily ranks, no card, no subscription.
Apple lists your app's title among the text App Store search matches against. Put the plain phrase people would search right after your brand — “Brand: Habit Tracker” says more than “Brand — The Best Way to Build Habits”. Neither store publishes how word order within a title is weighted, so treat a change as a test: note the date, then compare that phrase's tracked rank two weeks later.
Apple's localization table lists the languages each storefront supports: the US storefront adds Spanish (Mexico), French, Korean and six more to English (US); English (UK) is not on that list. ASO practitioners report that keywords in those extra localizations can also match searches in that storefront. Apple doesn't document it, so treat it as a test: write real copy in that language (people who use it see your listing), add only relevant terms, and track them separately.
If you already rank 11–30 for a keyword, the store already returns your app for it, which makes it a sensible first test. Give one of them a place in your title or subtitle, note the date, and compare its tracked rank over the next two weeks with keywords you didn't touch. Some will move and some won't; the comparison, not the tactic, tells you which.
Want the full guides behind these tactics? Start with the App Store keyword research guide or grade your listing free with the ASO audit tool.
ASO Edge is AppDrift's free weekly newsletter for app developers. Every Wednesday you get one App Store Optimization tactic you can apply the same day — keyword field hygiene, listing localization, when to ask for ratings — with a way to check whether it worked, plus the latest guide from the AppDrift blog. No fluff, no link roundups.
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Yes, completely free. The tactics come from the same playbook behind AppDrift's ASO tools, and each one separates what Apple and Google document from what is still a test.