Browse tools
All toolsASO audit checker
Review your App Store or Google Play listing. Check your metadata, see its score and work through the recommendations.
Platform
How the ASO score Works
Your ASO score is calculated from five weighted categories that apply AppDrift’s own text-review rules. They are not the stores’ ranking formulas. Android excludes the keyword field and normalizes the remaining weights.
Title (25%)
Evaluates title presence, length optimization, keyword inclusion, and absence of prohibited promotional words.
Subtitle / Short Description (20%)
Checks completeness, length optimization, unique keywords (not repeated from title), and meaningful keyword content.
Description (25%)
Analyzes length, paragraph structure, call to action presence, and repeated wording. Repetition observations do not change the score.
Keywords - iOS only (15%)
Reviews field usage, comma formatting, space optimization, avoidance of repeated title/subtitle words, and the 100-character limit.
Overall Health (15%)
Checks field completeness, character limit compliance, and keyword diversity across all metadata fields.
How it works
- 1
Select your platform
Choose iOS (App Store) or Android (Google Play). The audit adapts its checks and character limits to the platform you select.
- 2
Paste your metadata
Enter your app title, subtitle/short description, keywords (iOS), and full description. Live character and keyword-byte counts show the relevant limits.
- 3
Run the audit
Click "Audit listing" to score your metadata across the categories for your selected store.
- 4
Optimize and re-audit
Follow the recommendations, update your metadata, and run the checks again. Prioritize accurate useful wording over maximizing the score.
Frequently asked questions
What does this ASO audit check?
It reviews the listing text you enter: field presence and length, repeated wording, basic structure and Apple keyword formatting. It does not read store analytics, audit screenshots, measure keyword demand or forecast rankings.
How is the score calculated?
AppDrift’s checklist weights Title at 25%, Subtitle or Short Description at 20%, Description at 25%, Apple Keywords at 15% and Overall Health at 15%. Android has no keyword field, so the other weights are normalized. These are internal review rules, not the stores’ ranking formulas.
Is this tool free?
Yes. The text checks run in your browser with no account or AI tokens. You can also download the blank ASO report template without signing up.
What does a high score mean?
A high score means more of this checklist’s text rules passed. It does not establish better rankings, more downloads or store approval. Read each observation and prioritize accurate useful copy over the total.
How are field limits counted?
Both stores have a 30-character title limit. Apple’s keyword field holds 100 characters. Apple’s reference page says 100 bytes, but App Store Connect accepts and publishes 100 characters in every script, including Arabic, Japanese and Thai, so the tool counts characters. It shows the counts and preserves pasted text so you can inspect an overflow.
When should I repeat the audit?
Run it after editing a draft or preparing a different language. Save the storefront and date with the findings, then assess actual outcomes separately after reviewed changes are live.
Prepare a draft for your next update
Draft titles, descriptions and keywords in 60+ languages, then review every field. A free account includes 50 one-time AI tokens; check the generation cost before confirming.
Keep your findings in an ASO report
This checker reviews the text you enter. It does not fetch competitor rankings, measure demand, audit screenshots or forecast downloads. Record the source listing, storefront and date before using its suggestions in a release.
Download the free editable report template to record your baseline, decisions and next review. The ASO report guide explains how to separate observations from interpretations.
Field limits checked September 12, 2026 against Google Play’s metadata policy and Apple’s field reference. Other readability checks are AppDrift’s heuristics, not store policy or a validated ranking model.