Question 1

What is an ASO audit?

Accepted Answer

An ASO audit is a comprehensive review of your app store listing to evaluate how well it is optimized for search visibility and conversions. It checks your title, subtitle, description, keywords, and other metadata against ASO best practices to identify areas for improvement. A thorough audit examines keyword usage, character limits, content structure, and overall listing completeness.

Question 2

How is the ASO score calculated?

Accepted Answer

The ASO score is calculated by evaluating five key areas: Title optimization (25% weight), Subtitle or Short Description optimization (20% weight), Description quality (25% weight), Keywords field usage for iOS (15% weight), and Overall listing health (15% weight). Each area is scored 0-100 based on factors like character length, keyword placement, content structure, and adherence to platform-specific best practices. The final score is a weighted average of all categories.

Question 3

Is this ASO audit tool free?

Accepted Answer

Yes, this ASO audit tool is 100% free with no signup required. You can analyze your App Store or Google Play listing as many times as you want. The tool runs entirely in your browser -- your metadata is never sent to any server. For a more comprehensive audit with AI-powered recommendations, competitor benchmarking, and keyword research, check out AppDrift's full platform.

Question 4

What should a good ASO score be?

Accepted Answer

A score of 80 or above is considered good and means your listing follows most ASO best practices. A score of 90 or above is excellent and indicates a highly optimized listing. Scores between 50 and 79 suggest there are meaningful improvements to make, while scores below 50 indicate significant optimization opportunities. Most top-ranking apps in competitive categories score 85 or higher.

Question 5

How often should I audit my ASO?

Accepted Answer

You should audit your ASO at least once a month and always after making any metadata changes. Additionally, run an audit when you notice ranking drops, before major app updates, when entering new markets, or when competitors change their strategies. Regular auditing helps you stay ahead of algorithm changes and competitive shifts in your category.

Question 6

Does this work for both App Store and Google Play?

Accepted Answer

Yes, this tool supports both Apple App Store (iOS) and Google Play (Android) listings. The checker automatically adjusts its rules and character limits based on the platform you select. For iOS, it evaluates the title, subtitle, keywords field, and description. For Android, it evaluates the title, short description, and full description. Each platform has unique optimization strategies that the tool accounts for.

ASO Audit Checker

How the ASO Score Works

How It Works

Frequently Asked Questions