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Check character limits for every metadata field on Apple App Store and Google Play. Paste your text to see the count as you type.
Your app’s display name on the App Store.
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AppDrift's AI generates optimized metadata that maximizes keyword impact within every character constraint — titles, subtitles, descriptions, and keywords, all perfectly sized.
Generate Optimized MetadataHow to use this tool
- 1
Select your field type
Choose the metadata field you want to check from the dropdown. Fields are grouped by platform (App Store or Google Play).
- 2
Paste or type your text
Enter the metadata text you want to validate. The counter updates in real time as you type.
- 3
Check the feedback
Green means you’re under 80% of the limit. Yellow means you’re approaching the limit. Red means you’ve exceeded it.
- 4
Optimize and iterate
Trim or expand your text based on the feedback. For best ASO results, use as much of the available space as possible without going over.
Character limits reference
All character limits as of 2026. Limits apply per locale.
Apple App Store
| Field | Limit |
|---|---|
| App Name | 30 |
| Subtitle | 30 |
| Keywords | 100 |
| Description | 4,000 |
| Promotional Text | 170 |
| Release Notes | 4,000 |
Google Play
| Field | Limit |
|---|---|
| Title | 30 |
| Short Description | 80 |
| Full Description | 4,000 |
| Release Notes | 500 |
Frequently asked questions
What is the character limit for an App Store app name?
The Apple App Store allows a maximum of 30 characters for your app name. This limit applies to every locale. Use high-value keywords early in your name for maximum ASO impact.
What is the character limit for a Google Play title?
Google Play also allows a maximum of 30 characters for the app title. Previously it was 50 characters, but Google reduced it to 30 in 2021 to align more closely with Apple.
What is the difference between App Store Keywords and Google Play keywords?
Apple provides a dedicated 100-character keyword field where you enter comma-separated terms. Google Play has no separate keyword field; instead, Google extracts keywords from your title, short description, and full description.
How long can an App Store description be?
The App Store description can be up to 4,000 characters. This includes spaces and line breaks. Use this space to highlight features, include social proof, and add a clear call to action.
What is the Google Play short description limit?
The Google Play short description has a limit of 80 characters. This brief text appears above the fold on your store listing, so it should be compelling and keyword-rich.
Do spaces and punctuation count toward the character limit?
Yes, spaces, punctuation, and emoji all count toward the character limit on both the App Store and Google Play. Plan your metadata carefully to make the most of every character.
App Store Metadata Character Limits
Every metadata field on the App Store and Google Play has a strict character limit. Exceeding these limits will cause your submission to fail, while underusing them means you are leaving keyword opportunities on the table. Knowing the exact limits for each field — and optimizing to use every available character — is one of the simplest ways to improve your app's search visibility.
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On the Apple App Store, your app name is limited to 30 characters. Your subtitle also gets 30 characters. The keyword field allows exactly 100 characters — this is the most constrained and most valuable field for ASO, since every character counts toward search indexing. Your description can be up to 4,000 characters, though Apple does not index descriptions for search. Promotional text gets 170 characters and can be updated without submitting a new build. Release notes allow up to 4,000 characters.
On Google Play, the title limit is 30 characters (reduced from 50 in 2021). The short description allows 80 characters and appears above the fold on your listing — this field is directly indexed for search and should be treated as prime keyword real estate. The full description allows 4,000 characters and is also indexed, so keyword placement throughout the text matters. Release notes are limited to 500 characters.
The most common mistakes developers make are repeating title words in the iOS keyword field (which wastes characters since Apple indexes them separately), leaving the short description on Google Play generic instead of keyword-rich, and writing descriptions that are too short to cover their full keyword set. For help generating metadata that maximizes every character, try AppDrift's AI metadata generator — it produces ASO-optimized content that respects all character limits automatically. You can also use our description template generator for category-specific starting points, or read our guide on app store title optimization for advanced strategies.