App Store Character Counter
Check character limits for every metadata field on Apple App Store and Google Play. Paste your text and see live feedback instantly.
Your app’s display name on the App Store.
Generate optimized metadata with AI
AppDrift's AI creates ASO-optimized titles, descriptions, and keywords that fit within every character limit automatically.
How to Use This Tool
- 1
Select your field type
Choose the metadata field you want to check from the dropdown. Fields are grouped by platform (App Store or Google Play).
- 2
Paste or type your text
Enter the metadata text you want to validate. The counter updates in real time as you type.
- 3
Check the feedback
Green means you’re under 80% of the limit. Yellow means you’re approaching the limit. Red means you’ve exceeded it.
- 4
Optimize and iterate
Trim or expand your text based on the feedback. For best ASO results, use as much of the available space as possible without going over.
Character Limits Reference
All character limits as of 2026. Limits apply per locale.
Apple App Store
| Field | Limit |
|---|---|
| App Name | 30 |
| Subtitle | 30 |
| Keywords | 100 |
| Description | 4,000 |
| Promotional Text | 170 |
| Release Notes | 4,000 |
Google Play
| Field | Limit |
|---|---|
| Title | 30 |
| Short Description | 80 |
| Full Description | 4,000 |
| Release Notes | 500 |