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Describe what changed in your app. Build release notes and check their length for App Store and Google Play.
Update type
Describe your changes
Release notes draft
Version X.X.X Bug Fixes: - [Describe bug fix] We squashed some bugs to make your experience smoother. If you run into anything else, let us know!
Publish release notes in 60+ languages
AppDrift's batch update tool lets you translate and publish release notes across all your app's locales in one click. No more copy-pasting into each language.
How to use this tool
- 1
Choose update type
Select the type of update: Bug Fix, Feature Update, Major Release, or Performance. Each has a tailored template structure.
- 2
Enter your version number
Type your version number (e.g. 2.4.1). This appears at the top of the generated release notes.
- 3
Describe your changes
Fill in the fields with your actual changes. Be specific and user-focused. Fields marked optional can be left blank.
- 4
Copy and submit
Click Copy to copy the generated notes. Check the character counts for App Store (4,000) and Google Play (500) limits before submitting.
Frequently asked questions
What is the character limit for release notes?
Apple App Store allows up to 4,000 characters. Google Play allows 500 characters. Always check the character count before submitting.
What should I include in release notes?
Include what changed (new features, fixes, improvements), why it matters to users, and any actions they need to take. Keep the tone friendly and use bullet points for scannability.
How often should I update release notes?
Update them with every version you submit. Fresh release notes signal active maintenance. On Google Play, updated notes can improve search ranking.
Do release notes affect ASO?
On Google Play, yes -- Google indexes release notes for keywords. On App Store, they don't affect search ranking but influence user conversion when reading What's New.
Should notes differ between App Store and Google Play?
Yes. Google Play has a 500-character limit and indexes notes for search. Apple allows 4,000 characters and doesn't index them. Optimize each version accordingly.
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Professional App Update Release Notes
Release notes are one of the most overlooked fields in app store optimization. On Google Play, the "What's New" section is indexed for keyword ranking, meaning well-written release notes can directly improve your search visibility. On the App Store, release notes influence conversion — users who see active development and clear communication about improvements are more likely to update and leave positive reviews.
The most effective release notes follow a simple structure: lead with the most impactful change, use bullet points for scannability, keep the tone friendly and user-focused, and end with a call to action. Avoid vague language like "bug fixes and improvements" — instead, describe what you fixed and why it matters. Users appreciate specificity, and it builds trust in your development process.
This tool generates release notes from four templates: bug fixes, feature updates, major releases, and performance improvements. Each template prompts you for the details that matter, formats them professionally, and shows character counts for both App Store (4,000 characters) and Google Play (500 characters). The Google Play limit is tight, so the tool helps you prioritize the most important changes when space is limited.
For teams publishing updates across multiple locales, translating release notes manually is tedious and error-prone. AppDrift's store publishing handles automated deployment to both stores in a single click, while batch updates let you translate and push release notes to all locales simultaneously. For generating the rest of your listing metadata, explore AI metadata generation.