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Ari helps you decide what to improve next using your app’s saved listing and keyword evidence. Paid Basic includes 100 messages/month, Pro 300 and Studio 750, shared across your workspace. Daily limits are 20, 40 and 75 respectively. Messages reset on the 1st at midnight UTC, including on annual plans, with no rollover. Submitted attempts, including refusals and failed replies, count. Trials and token packs do not unlock Ari or add messages. AI generation and other workflows use their own token allowances.

Manage 1 app, track 5 keywords with daily rank updates, and create and export screenshots using free templates without watermarks or export limits. Collections marked Pro require Pro, Studio or Enterprise. You get 50 AI tokens once to try AI screenshot campaigns, metadata generation and translation. No card is required, and the Free plan does not expire.

Eligible first-time subscribers can try Basic for 7 days. For these trials, a card is required, and nothing is charged until the trial ends. The trial unlocks Basic features except Ari, which starts after payment, and tops your AI token balance up to 50 once (a balance of 20 gets 30 tokens; 50 or more gets none). Your existing tokens stay available, and your full token allowance arrives with your first payment. To avoid being charged, cancel in Billing & tokens before the trial ends. Otherwise the plan renews at its normal price: Basic $9.99/month or $99/year. Annual plans are charged for the full year. You can also skip the trial and pay now to get your full allowance straight away. Pro and Studio have no free trial and start with a paid subscription. Pro collections are not included in the Basic trial. Existing trials keep their original end date and access.

Studio gives you access to our advanced AI model selection for listing copy, keyword suggestions, localization, screenshot campaign copy and review replies. AppDrift selects the model automatically for these workflows. Ari chat uses its own standard model and message allowance. Your existing per-action token costs stay the same. Advanced AppDrift Models require a paid Studio subscription; token packs and unpaid trials do not unlock them.

Tokens pay for AI screenshot campaigns, metadata, translation and review reply drafts. Generating one editable screenshot campaign of 3–8 screens costs 5 tokens. Generating all metadata for one language costs 7 tokens on the App Store or 8 on Google Play. Translating a set of screenshot captions costs 1 token per language. Manual screenshot editing and exports cost no tokens.

You can buy a token pack or wait for your next paid billing cycle. During an active trial, Billing & tokens also lets you review an early payment to start your subscription and receive its allowance after payment. On any plan, you can buy a one-time pack: 100 tokens for $1.99, 500 tokens for $4.99, 2,000 tokens for $14.99. Token balances roll over and do not expire. Monthly plans add their allowance after each successful monthly payment. Annual plans add 12 monthly allowances upfront after each successful annual payment: 6,000 on Basic, 36,000 on Pro or 96,000 on Studio. Packs add tokens; they do not unlock features that require a paid plan.

Yes, in Billing & tokens in your dashboard. You can change plans or cancel your subscription there. Paid plan changes can add a proportional token allowance based on the billed change; discounts can reduce that allowance. Existing tokens stay available. If you cancel, your paid access continues until the end of the current billing period, then your account moves to Free. The Free plan keeps 5 tracked keywords updating daily.

Paid plans include a 30-day money-back guarantee after your first charge. Email support@appdrift.co within that period to request a refund.