Automatic snapshots, metadata diffs, rating drops, screenshot swaps, keyword regressions, takedowns. Alerts to Slack, email, Discord, Teams, or webhooks — on both stores, around the clock.
Features
Because most regressions aren't self-inflicted.
Every metadata edit, screenshot swap, and app preview update is snapshotted and diffed. See exactly what changed, when, and whether it was you or Apple/Google that changed it.
Side-by-side screenshot comparisons with a clear before/after view. Catch accidental replacements, wrong localizations, and asset regressions in seconds — not after a review dip.
Configurable thresholds for star rating drops and keyword rank regressions. No noise from normal daily movement — just alerts that actually warrant attention.
Sudden surges in one- or two-star reviews usually precede a rating collapse by hours. AppDrift catches the spike early and pings you before the damage compounds.
Listing removed, metadata stripped after a review, or a silent guideline flag — all caught within the check interval. Know immediately so you can respond inside your appeals window.
Alerts route to wherever your team already communicates. Granular rules mean rating drops go to growth, keyword regressions go to ASO, and takedowns wake up whoever needs waking.
How it works
From connection to first alert in under ten minutes.
App Store Connect + Google Play Console, read-only. AppDrift begins snapshotting your listing within minutes.
Pick what matters: metadata diffs, rating drops below a threshold, rank regressions, review spikes. Rules route independently.
Alerts land in Slack, email, Discord, Teams, or a webhook. See the diff, jump to the fix — before a user does.
FAQ
Any change to your live listing — metadata edits, screenshot swaps, app preview updates, rating drops, review velocity spikes, keyword rank regressions, and listing takedowns. If something on your store page moves in a way you didn't expect, you'll know before a user does.
Rank and rating checks run every 4 hours. Metadata and screenshot snapshots run every 24 hours. Critical alerts (rating drop >0.2 stars, keyword rank loss of 20+ positions, listing taken down) are pushed within the check interval to Slack, email, or webhook.
Because most breakages aren't self-inflicted. App Store Connect periodically strips promotional text after a review. Google Play auto-translates metadata when a locale fails validation. Reviewer actions, algorithmic demotions, and silent guideline flags all change your listing without your input. Store Monitoring catches these in hours, not weeks.
Slack channels, email addresses, generic webhooks, Discord, and Microsoft Teams. Each alert rule routes independently — you can send rating drops to #growth and keyword regressions to #aso without cross-noise.
90 days of full snapshot history on the Starter plan, 12 months on Pro, indefinite retention on Enterprise. Screenshot diffs and metadata diffs are side-by-side with timestamps, so you can diff "today vs. a month ago" in one click.
Store Monitoring is focused on your own listing health. For tracking rivals' listings and catching their moves, use AppDrift Competitor Analysis — they share the same alert rail, so you can route both into the same Slack channel if you want.
Yes. Store Monitoring covers both the App Store and Google Play. Google Play's experiments and store listing tests are also monitored — you'll see when Google silently moves you into or out of an ongoing test.
Monitor both stores, route alerts where your team works, keep 12 months of history.
Most ASO teams obsess over launches and optimization, which makes sense — those are the activities with the most obvious upside. What gets ignored is the steady-state monitoring work that prevents downside. The reality of running an app on the App Store and Google Play is that your listing can silently change without your input. App Store Connect occasionally strips promotional text after an app review. Google Play auto-translates metadata when a locale fails validation. Reviewers flag copy you thought was compliant. Competitors file report-abuse tickets. Your rank for a core keyword quietly drops 30 positions overnight because the algorithm shifted. None of these events email you. AppDrift Store Monitoring does.
The monitoring sits on top of the same connections that power AppDrift's store publishing and metadata generation features — read-only App Store Connect API keys and a Google Play service account. Every 24 hours, AppDrift snapshots your full listing: title, subtitle, long description, keyword field, screenshots, app previews, promotional text, icon, category, age rating, and localized variants. Every four hours, it re-checks your keyword ranks and aggregate ratings. Any deviation from the last known-good state triggers the alert rules you configured.
AppDrift's Competitor Analysis watches your rivals. Store Monitoring watches you. The overlap is real — both use the same snapshot pipeline — but the alerting logic is fundamentally different. A competitor changing their subtitle is interesting intelligence. Your own subtitle silently changing is a fire. The UI, the alert thresholds, and the routing rules are built around that distinction.
Critical alerts — rating drops over 0.2 stars, keyword rank regressions of 20+ positions, listing takedowns, rejection notices — fire within the check interval and route to whatever channel you've designated "wake me up." Non-critical signals like minor rank movement or single-review sentiment shifts roll up into a daily or weekly digest so your team isn't drowning in false alarms. Alert fatigue is the fastest way to make monitoring useless, so the defaults lean conservative out of the box.
Alerts land in five places: Slack, email, Discord, Microsoft Teams, and a generic webhook. The webhook is the interesting one — it lets you pipe alerts into your own systems (PagerDuty, Linear, Jira, Notion, whatever) without asking AppDrift to add a bespoke integration. Most of our users route rating drops to #growth, keyword regressions to #aso, listing takedowns to the founder's DMs, and review spikes to the CX channel. The per-rule routing is designed for this kind of separation.
History retention matters as much as alert delivery. Diffing "today vs. a month ago" is where the insights live: you spot the slow drift of your keyword field that's costing you 15% conversion, or the gradual screenshot refresh that you'd forgotten you A/B tested three months ago. AppDrift retains 90 days of full snapshots on the Starter plan, 12 months on Pro, and indefinite retention on Enterprise.
Store Monitoring is the piece that makes the rest of the AppDrift stack safer to operate. When you batch-update metadata across 40 locales, Store Monitoring is the safety net that catches a single locale failing validation. When you translate into a new language, monitoring watches for the ratings impact. When you launch a new Custom Product Page, monitoring verifies the variant is live and serving. The rest of AppDrift moves faster because monitoring is watching the downside.
For more on the ASO discipline as a whole and where monitoring fits, see our guides to App Store ranking factors in 2026 and the best ASO tools in 2026.