AI metadata generator
Generate App Store Metadata with AI
Create ASO optimized titles, descriptions, and keywords for App Store and Google Play. Unique content for 60+ languages — not translations, but original copy crafted for each market.
No credit card required · Free to start
See it in action
Explore a prepared metadata draft
This illustrative FitTrack example shows the fields in a draft. It uses prepared text and makes no live AI request.
Instant ASO Health Audit
After generating metadata, AppDrift scores your listing across title, subtitle, description, keywords, and localization — so you know exactly what to improve.
What is this? AppDrift's AI metadata generator writes App Store and Google Play metadata — app names, subtitles, keyword fields, descriptions, promotional text, and release notes — as editable drafts. Describe your app, choose a tone, and review the generated copy in any of 60+ languages. Free to start; upgrade to Basic from $9.99/mo when you need more.
Brand voice
One app, four voices
Choose a tone that matches your brand. The same app gets completely different metadata depending on the voice you select.
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How it works
From app description to a reviewed draft
Describe the app, choose languages, review the draft and decide whether to send an update.
Describe Your App
Tell us what your app does, who it’s for, and what makes it special.
Choose Markets
Select target languages and regions for unique, culturally-relevant metadata.
AI Generates
AI prepares editable titles, descriptions and keywords for your review.
Review & Publish
Edit in our side-by-side editor, then push to both stores in one click.
Output
What AI generates
Review the fields supported for each store, including their current limits.
App Store
6 metadata fieldsGoogle Play
4 metadata fieldsFeatures
Everything you need
Draft clear store copy, then check that it accurately represents your app.
AI Powered Generation
AI uses your app’s core information to prepare metadata drafts. Review wording, relevance and product claims before publishing.
ASO Optimized Output
Prepare listing text around your supplied app details. Check relevance and accuracy; generation does not guarantee rankings or downloads.
Keyword Integration
Suggest wording around relevant terms and review it for clarity. AI suggestions are not measured search volume.
Locale-Specific Copy
Generate unique metadata for each language — not translations, but original content tailored for each market.
Field-length review
Check the generated text against each field’s limit and edit it where needed before sending it to a store.
Brand Voice Control
Define your tone — professional, casual, playful, or technical. AI maintains consistency across all content.
FAQ
Common questions
Translation converts your existing English metadata to other languages. Generation creates original, unique content for each market from scratch. Each locale gets metadata specifically crafted for that audience.
AI drafts text using your app details, but it may produce familiar phrases or errors. Review originality, factual claims and brand wording before using the draft.
Absolutely. Define your brand voice (professional, casual, playful, technical) and the AI maintains that tone across all generated content.
Regenerate any section with one click. You can also provide feedback to refine the output, or edit directly in our side-by-side editor before publishing.
Yes. The AI knows the different character limits and best practices for each store. Content is automatically optimized for whichever platform you're targeting.
You can provide target keywords, or let the AI suggest high-value keywords for each market. Keywords are naturally integrated into the copy — no awkward stuffing.
The ASO Score is an instant health audit that grades your app listing across five categories: title (30 chars usage), subtitle (30 chars usage), description (keyword density and length), keywords (relevance and coverage), and localization (language coverage). Each category is scored individually and combined into an overall score out of 100.
Use the checklist to find missing or overlong fields. Prioritize accurate, readable copy and relevant terms over filling every field. Apple’s keyword limit is 100 UTF-8 bytes. A checklist score is not a forecast of rankings or downloads.
Ready to generate better metadata?
Free to start. Upgrade to Basic from $9.99/mo when you need more.
AI-Powered App Store Metadata Generation
Your app’s metadata — the title, subtitle, description, and keywords — is the foundation of your app store presence. It determines whether users find your app in search results, and whether they download it once they land on your listing. Writing metadata that is both keyword-optimized and genuinely compelling is one of the hardest parts of ASO, which is exactly why we built an AI generator to handle it.
What Metadata Your App Needs
The two major platforms have different metadata fields, each with strict character limits:
Apple App Store: App Name (30 characters), Subtitle (30 characters), Keywords (100 UTF-8 bytes), Description (4,000 characters), Promotional Text (170 characters), and Release Notes.
Google Play: Title (30 characters), Short Description (80 characters), Full Description (4,000 characters), and Release Notes (500 characters).
Every character counts — literally. Going over the limit means your submission gets rejected, and wasting characters on filler words means missing opportunities to rank for valuable search terms. Our character counter tool helps you verify limits before submitting.
How AI Generation Works
AppDrift’s metadata generator uses the configured AI providers to prepare editable listing drafts. The process starts by analyzing your app — what it does, who it serves, and what makes it different. The AI then researches competitor metadata and keyword trends in your target market, identifies high-value search terms, and weaves them naturally into titles, descriptions, and keyword fields.
The output is not template-based. Every piece of metadata is unique to your app and tailored for the specific market and language you are targeting. You choose a brand voice — professional, casual, playful, or technical — and the AI maintains that tone consistently across all fields. For a deeper look at writing strategies, our guide on how to write an app store description covers the principles the AI applies automatically.
Benefits Over Manual Writing
Writing metadata manually means spending hours on keyword research, drafting copy, checking character limits, and then repeating the entire process for every language. It is slow, error-prone, and almost impossible to scale.
Generation prepares a starting draft from your brief. Processing time varies; review all fields for accuracy, language and length before using the result. An AI-generated draft is not store approval or a measured performance result.
The consistency advantage matters too. When you update your app and need fresh release notes or description tweaks, the AI regenerates content that stays aligned with your brand voice and keyword strategy. No more inconsistent messaging across languages or platforms.
Going Beyond Generation
Metadata generation is just the starting point. Once you have optimized copy, you can use AI-powered translation to adapt it for international markets, check your listing health with the ASO score dashboard, and fine-tune your titles using the strategies in our title optimization guide. For quick drafts, the free description generator lets you test the AI without creating an account.