The AppDrift platform
Your listing, from first draft
to the next update.
Track keywords, create screenshots, compare metadata and review store updates. See what each tool does and where it fits in your work.
Free: 1 app · 5 tracked keywords · 50 one-time AI tokens. No store connection or credit card needed to start.
01 · Research & track
See what deserves your attention.
Start with your public app link and the storefronts you care about. Follow search positions and collect context before changing your listing.
Keyword tracking
Add your keywords and storefronts. Get daily positions, history and competition estimates.
5 keywords free · More capacity on paid plans
Apple Search Performance
Connect your iOS app to see Apple's own search and browse impressions, page views and downloads by country.
Paid plan · App Store Connect connection required
Competitor analysis
Watch rival listings and compare their metadata, ratings and screenshot changes with your own.
Paid plans · Competitor keyword ranks on Studio
02 · Create & localize
Turn your app into a clear store listing.
Bring your real app screens and product details. Prepare editable artwork and copy, then review what people will see.
Screenshot studio
Choose a template, replace the app screens and edit the layout. Export your reviewed set for either store.
Free account to save & export · Pro collections require Pro or higher
AI screenshot generator
Add 3–8 screens and feature notes. Get captions and an editable campaign that preserves your uploaded UI.
5 AI tokens per campaign · No paid plan required
Listing editor & translation
Draft store text from your app brief. Edit fields and prepare translations in 60+ supported languages.
50 AI tokens to start · Review before sending to a store
03 · Compare metadata
Give your next wording change a hypothesis.
Compare two versions of listing text over separate periods. Keep ranking observations distinct from native store conversion experiments.
Metadata A/B testing
Define variants A and B, choose a period for each, and compare the keyword ranks observed during both phases. Sequential results do not prove a causal lift.
Paid plan · 10 tokens to create a test
Native experiment records
Run Apple's Product Page Optimization or Google Play experiments in the store console. Record the results you reviewed alongside your listing changes.
Paid plan · Manually recorded, not independently verified
04 · Prepare & send updates
Carry reviewed work into your next release.
Collect listing text and screenshot captions in one update. Review languages, optionally request approval, and copy the changes into saved drafts.
Listing updates
Prepare an update from a saved version. Review original text and translations together; sending to the store remains a separate action.
Free preparation · AI translation uses tokens
Approved wording
Save reviewed translations and preferred terms. Reuse an exact approved match without another AI request or token charge.
Paid plans · Matching text, field, language and context required
Batch screenshot refresh
Map new app captures to saved screenshot layers. Reuse the mapping on later releases while keeping your campaign layout.
Paid plans · Review replacements and every localized layout
Private client reviews
Share a private review link for a specific update. Collect feedback and approval before copying changes into drafts.
Paid plans · Approval does not publish anything
Store publishing
Send reviewed listing metadata to a connected store. Screenshot uploads update App Store Connect drafts; Google Play artwork uses manual upload.
Paid plan · Store setup required · App binaries stay in your build tools
05 · Monitor & follow up
Know what to work on after an update.
Return to changes in your tracked data, review feedback and available store evidence. Observations help you choose the next task; they do not guarantee an outcome.
Weekly Action Plan
Turn tracked keyword, review and competitor signals into prioritized tasks that open the relevant app tool.
First action free · Full plan and comparisons on paid plans
Store monitoring
Set alert rules for listing, rating and rank changes. Review recorded changes and decide whether to act.
Paid plan · Alerts depend on collected data and check cadence
Review management
Read app reviews, draft a response with AI, edit it and choose when to send it to the store.
Paid plan · 1 AI token per response draft
Store reports & observations
Import supported store exports and review their coverage alongside your recorded updates. Missing evidence stays unavailable.
Paid plan · Reports and before/after changes are not proof of lift
What is AppDrift?
AppDrift is an app store optimization (ASO) tool for the App Store and Google Play. It tracks your keyword rankings every day, creates editable store screenshots, and drafts and translates your listing text with AI into 60+ languages. You review everything, and nothing is sent to a store until you choose to send it.
Who is AppDrift for?
Indie developers and small studios who manage their own App Store and Google Play listings: preparing a launch or an update, tracking a set of keywords, refreshing screenshots or localizing a listing for new markets. It does not estimate other apps' downloads or revenue.
How much does AppDrift cost?
Free covers 1 app, 5 tracked keywords and 50 AI tokens once, with no credit card. Paid plans are Basic $9.99/month ($99/year), Pro $19.99/month ($199/year), Studio $39.99/month ($399/year); Enterprise is by agreement. Eligible first subscriptions to Basic can start with a 7-day trial (card required). Pro and Studio are paid from day one, with no free trial. Studio includes Advanced AppDrift Models. Your first subscription payment has a 30-day money-back guarantee.
What can I do for free?
Add 1 app, track 5 keywords with daily updates, and use 50 one-time AI tokens for supported generation or translation. Manual screenshot editing and unlimited exports with free templates are free with an account. Pro collections have their own plan requirements. No credit card is needed for Free.
Do I need to connect a store account?
Start tracking with your public App Store or Google Play link. Connect App Store Connect with an API key or Google Play with a service account when a workflow needs account access. Store publishing requires a paid plan; Apple Search Performance also requires an eligible connected iOS app.
Does A/B testing measure screenshot conversion?
AppDrift metadata tests compare keyword rankings across consecutive variant periods. They are not randomized conversion experiments and do not prove that a metadata change caused a ranking change. Run native conversion experiments in the store console; Listing updates can keep manually recorded results alongside your changes.
Does saving or approving an update publish it?
No. Saving keeps your work in AppDrift. A private review approval applies to that review version. Copy reviewed changes into saved drafts, then use the appropriate store action to send them. App binaries still ship through your build tools and store consoles.
Can someone review my listing before I send it?
Paid plans offer private client review links for a specific listing update. The recipient can review and respond without sharing your account login. This does not add team seats or authorize a store submission.
Will AppDrift guarantee more installs?
No. AppDrift helps you prepare listings and inspect available data. Rank changes, imported reports and manually recorded experiment results do not by themselves establish a causal improvement in installs or revenue.
Choose the job you need today.
Start with free tracking or explore the paid workflows and their limits.