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App Store keyword generator

See what people type into App Store or Google Play search. Enter a keyword to get the store's own autocomplete suggestions in any of 60+ storefronts, then score the ones that fit your app.

Store

Short seeds return more ideas. Letter expansion (a–z) applies to keywords written in the Latin alphabet.

Track the keywords you choose

Rankings move every day. AppDrift’s free plan tracks five keywords for one app with daily updates, in the country you choose.

Start tracking free

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From autocomplete to a keyword shortlist

Store autocomplete is the closest free view of how people search the App Store and Google Play. When someone types “habit t”, the suggestions they see are searches the store has observed in that storefront. Reading them for your seed, and for your seed plus each letter, turns up the longer, more specific phrases a newer app can realistically rank for.

Keep only phrases that describe what your app does. Score those with one click, compare the apps already ranking with the free keyword difficulty checker, and see which searches a competitor already ranks for with the competitor keyword finder. Our keyword research guide covers the full workflow, from seed list to metadata.

On the App Store, put your strongest phrase in the app name, the next in the subtitle, and single words in the 100-byte keyword field — Apple combines words across these fields, so each word needs to appear only once. Check your draft’s limits with the keyword space calculator. On Google Play, use the phrases naturally in the title, short description and full description.

Frequently asked questions

Where do these keyword suggestions come from?

From the stores themselves. The tool reads App Store or Google Play autocomplete — the suggestions a person sees while typing in the store's search field — for your keyword, and for your keyword followed by each letter from a to z, in the country you choose. Autocomplete shows searches people actually make in that storefront. Nothing on the list is generated or made up.

Does the tool show search volume?

No. Neither store publishes search volume, and autocomplete order is the store's own ranking of completions, not a monthly count. Apple shows a popularity score only inside Apple Ads. You can score any suggestion's difficulty in one click: that score describes the apps currently ranking for the phrase, and does not measure demand.

How is the difficulty score calculated?

It runs a live store search for the phrase and summarizes the leading results: their rating counts, ratings, how many titles contain the phrase and how many different developers appear. It is the same 0–100 score used by the free keyword difficulty checker and AppDrift's keyword tracking. Under 30 is easy, 30–59 moderate, 60–79 competitive and 80 or more very hard.

Why are some suggestions marked as app names?

Autocomplete also completes to the titles of popular apps. Suggestions punctuated like a store title (for example with a colon or a dash) are usually one app's name, so they are hidden by default. Show them if you want to see which competitors people search for by name — but don't put another company's brand in your own metadata.

How do I use suggestions in my App Store keyword field?

Pick the phrases that describe what your app actually does, then remove words already in your app name or subtitle, because Apple indexes those fields already. Separate words with commas and no spaces, and stay within the 100-character limit. The tool's copy button formats your selection that way and counts the characters.

Does Google Play use a keyword field?

No. Google Play has no keyword field; it reads the app title, short description and full description. Work the most relevant suggestions naturally into those fields rather than listing them, and avoid repeating the same phrase unnaturally.

Is the keyword suggestion tool free?

Yes. Suggestions and difficulty scores are free with no sign-up, in 60+ storefronts. Requests have fair-use limits per network. An AppDrift account adds daily rank tracking: the free plan tracks five keywords for one app.