Browse tools
All toolsApp description template generator
Choose a category and add your app details. Build a description draft for your App Store or Google Play listing.
This free tool fills a prepared template from your inputs. It does not call AI or require an account. Replace every bracketed placeholder and check that the finished description contains only claims your app can support.
App category
App details
Description draft
[Your main hook]! [Game Name] is a [genre] game for mobile. KEY FEATURES: - [Feature 1] - [Feature 2] - [Feature 3] [Call to action]
Create your full store listing
AppDrift's AI metadata generator prepares editable descriptions with keyword targeting and character limit compliance — no templates needed.
Draft with AI in an accountTranslate your store listing
Prepare translations in 60+ languages using your app context. Review terminology, features and field limits before sending the text to a store.
Translate Your MetadataFrequently asked questions
Does this description generator use AI?
No. This tool fills a prepared template from the category and text you enter. It works without an account. AppDrift’s separate AI metadata generator uses an account and AI tokens to prepare editable drafts.
How long can the description be?
App Store and Google Play full descriptions allow up to 4,000 characters. Include the information a reader needs without adding filler to reach a length target. Check the final text in your store console.
What should I put in an app description?
Explain the app’s main task, list real features and state relevant access or payment conditions. Use only ratings, awards and customer claims you can support. Replace every bracketed placeholder before publishing.
Can I use the same text on both stores?
You can reuse accurate product facts, but review the wording for each store, audience and available feature set. Google Play also has an 80-character short description; Apple has a 30-character subtitle and separate keyword field.
When should I update the description?
Update it when the app’s features, availability, pricing or important usage instructions change. Keep a dated record of reviewed updates and assess actual results separately.
Keep improving your store listing
Get the free ASO checklist and weekly tips by email.
Launching an app? Track 5 keywords free, forever — daily ranks, no card, no subscription.
App Store Description Templates by Category
Writing a compelling app store description from a blank page is one of the most time-consuming parts of launching or updating an app. You know your product inside out, but translating that knowledge into a structured, conversion-focused description that fits platform requirements is a different skill entirely. Templates solve this by giving you a prepared structure to fill in rather than starting from zero.
This tool provides category-specific templates for the most common app types: games, productivity, health and fitness, finance, social, and education. Each template includes an opening, your three supplied features and a call to action. It does not invent customer counts, awards or extra features. The fill-in-the-blank approach means you focus on your unique selling points rather than worrying about formatting.
For the Apple App Store, your description can be up to 4,000 characters but is not indexed for search, so the priority is conversion. For Google Play, the 4,000-character description is indexed for keyword ranking, so you need to weave target keywords naturally throughout the text. The template output includes a live character count so you can monitor both limits as you fill in your details.
Templates are a starting point, not a finish line. Once you have a solid draft, refine the language to match your brand voice, A/B test different hooks, and update the description as your feature set evolves. For an AI draft based on your app brief, AppDrift's AI metadata generation prepares editable text in an account using AI tokens. Review the output and displayed cost. Use the character counter to validate your final text against platform limits, and check our guide on how to write an app store description for conversion optimization strategies.