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Review the words in your app description. See keyword frequency, density and potential overuse as you type.
Skip the guesswork with AI-generated metadata
AppDrift's AI writes keyword-optimized descriptions with natural density, tailored to your app category and target audience. No keyword stuffing, no manual tweaking.
How to use this tool
- 1
Paste your app description
Copy your App Store or Google Play description and paste it into the text area above. The analysis runs automatically as you type.
- 2
Check word count
The summary bar shows total words and unique keywords found. Compare against character limits for your platform.
- 3
Review keyword density
Keywords are sorted by frequency. Green means healthy density (under 2%), yellow is moderate (2-3%), and red flags overuse (above 3%).
- 4
Fix overused keywords
Replace overused keywords with synonyms or related phrases. Aim for natural readability while maintaining keyword coverage. Re-paste to verify.
Frequently asked questions
What is keyword density?
Keyword density is the percentage of times a keyword appears in a text relative to the total number of words. For example, if a keyword appears 3 times in a 100-word text, its density is 3%.
What is a good keyword density for app descriptions?
Aim for 1-3% density for your primary keywords. Going above 3% can look like keyword stuffing, which both Apple and Google penalize. Write naturally and vary your phrasing.
Does Google Play use keywords from the full description?
Yes. Google Play indexes the full description for keyword ranking. Mention your primary keywords 2-5 times naturally throughout the description for best results.
How do I avoid keyword stuffing?
Write for humans first. Use synonyms and related terms instead of repeating the same keyword. If a keyword appears more than 3% of the time, replace some instances with alternative phrasings.
Does the App Store index keywords from the description?
No. Apple does not index the description for search ranking. Focus on the 100-character keyword field, app name, and subtitle for Apple ASO instead.
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Analyze Keyword Frequency in Your App Description
Keyword density is the percentage of times a specific keyword appears in your text relative to the total word count. It matters for app store optimization because Google Play indexes your full description for search ranking, and repeating a keyword too many times — a practice called keyword stuffing — can trigger algorithmic penalties that hurt your visibility instead of helping it.
The ideal keyword density range for app store descriptions is 1-3% for your primary keywords. Below 1%, the keyword may not register strongly enough for ranking. Above 3%, the text starts to read unnaturally, which both algorithms and users penalize. This tool calculates density automatically for every keyword in your description, flags anything over 3%, and gives you a visual density bar so you can spot imbalances at a glance.
The fix for overused keywords is straightforward: replace some instances with synonyms, related phrases, or natural variations. If "workout tracker" appears too often, substitute with "fitness log," "exercise planner," or "training diary" in some instances. This broadens your keyword coverage while keeping the text readable. After making changes, paste the updated description back into the tool to verify the new density levels.
For descriptions written from scratch with the right keyword balance, AppDrift's AI metadata generation produces keyword-optimized copy that avoids stuffing by design. You can also use the keyword suggestion tool to discover additional terms to weave into your description. For data-driven keyword strategies, read our guide on app store keywords that convert.