Stop Guessing Your Keyword Rankings
Know exactly where you rank for every keyword that matters to your business.
✗The Old Way
- •Manually check app store rankings for each keyword
- •No visibility into keyword difficulty or competition
- •Unknown keyword search volume and popularity
- •Track keywords separately for each country
- •Miss rank changes and trending keywords
- •Hours spent researching keyword opportunities
With Keyword Tracking
- See all keyword rankings in one dashboard
- Difficulty scores show exactly what's achievable
- Popularity metrics guide your keyword strategy
- Multi-country tracking in a single view
- Automatic trend tracking shows all changes
- Data-driven keyword decisions in seconds
From Keywords to Strategic Insights
Five steps from adding keywords to optimizing your ASO
Add Keywords
Input the keywords you want to track for your app. Add as many as you need - there are no limits.
Select Country
Choose which country or region you want to track rankings for. Track the same keywords across different markets.
Check Rankings
View your current rank position for each keyword. See if you're in top 10, top 200, or not ranked yet.
Analyze Difficulty
Evaluate keyword difficulty scores and popularity metrics. Understand which keywords are easiest to target.
Optimize Strategy
Use ranking data to optimize your ASO strategy. Focus on high-impact keywords and track progress over time.
Keyword Tracking Features
Everything you need to monitor and optimize your keyword rankings
Real-Time Rankings
See exact rank positions for your keywords - whether they're #1, #48, or not in top 200. Updated daily without cost.
Difficulty Analysis
Understand keyword competitiveness with difficulty scores. Focus on keywords you can actually rank for.
Popularity Insights
See how many searches each keyword gets. Balance difficulty with search volume to find the best opportunities.
Trend Tracking
Monitor rank changes over time with trend sparklines. Spot improvements and declining keywords instantly.
Multi-Country Support
Track keywords in 200+ countries and regions. Compare rankings across markets with country-specific filtering.
Smart Suggestions
Get recommended keywords for your app category. Add popular keywords instantly with cached data at no cost.
Real-World Use Cases
How teams use keyword tracking
ASO Strategy
Scenario: Planning your app store optimization roadmap
Problem
Don't know which keywords are worth targeting
Solution
Track rankings and difficulty to find high-opportunity keywords
Result
Focus efforts on keywords you can rank for
Competitor Analysis
Scenario: Analyzing how you stack up against competitors
Problem
Unknown how competitors rank for shared keywords
Solution
Track the same keywords and see comparative rankings
Result
Find gaps and opportunities in your keyword strategy
Launch Monitoring
Scenario: Launching your app in new markets
Problem
Need to understand initial visibility in new regions
Solution
Set up keyword tracking across new countries immediately
Result
Monitor launch impact and adjust strategy in real-time
What Gets Tracked
Complete keyword ranking data for your app
Ranking Data
- Exact rank position (#1, #48, etc.)
- Top 10 vs Top 200 indicators
- Not ranked / Not in top 200 status
- Rank changes since last update
- Rank history and trends
- Search volume and popularity
Keyword Insights
- Difficulty score (1-100 scale)
- Keyword popularity metrics
- Trend sparklines (visual trends)
- Multi-country rank comparison
- Competitive keyword analysis
- Smart keyword suggestions
Common Questions
How often are keyword rankings updated?
Rankings are updated daily for free. You don't need to spend tokens on daily updates - that happens automatically. You can manually refresh rankings anytime to see current positions, which costs 1 token per refresh.
What does the difficulty score mean?
Difficulty scores range from Easy (1) to Hard (100) and indicate how competitive a keyword is. A difficulty of 59 means it's moderately competitive, while 70+ is highly competitive. Use difficulty scores to balance your keyword targets.
Can I track the same keywords across multiple countries?
Yes, you can track any keyword in any of 200+ supported countries and regions. You'll see separate rankings for each country since search competition varies by market.
What does 'Not in top 200' mean?
It means your app doesn't rank in the top 200 results for that keyword in the selected country. You're ranked lower than 200, or possibly not ranked at all for that keyword.
Is there a limit on how many keywords I can track?
No limit on keywords. Add as many as you need. However, refreshing rankings for very large keyword lists will use more tokens than smaller lists.
How do I use this data to improve my ASO?
Use ranking data to find high-potential keywords (high popularity, low difficulty), identify competitors' keywords, and monitor progress as you optimize your metadata. Track changes over time to see what's working.
App Store Keyword Tracking: The Essential Guide for ASO
What is Keyword Tracking for Apps?
Keyword tracking is the process of monitoring where your app ranks in app store search results for specific keywords. Instead of manually searching for your app on the App Store or Google Play, keyword tracking tools automatically check your rank position for hundreds of keywords across multiple countries.
A keyword tracking tool shows you exact rank positions (#1, #48, etc.), difficulty scores indicating how competitive a keyword is, popularity metrics showing search volume, and trend data showing how your rankings change over time.
Why Track App Store Keywords?
Keyword tracking is fundamental to app store optimization (ASO). Without knowing where you rank, you're flying blind. You can't measure the impact of your optimizations, can't identify which keywords are opportunities, and can't understand your competitive position.
Keyword tracking gives you the data needed to make strategic decisions about which keywords to target, when to refresh your metadata, and how your competitors are performing. It's the foundation of any successful ASO program.
Keyword Difficulty and Popularity Scores
Not all keywords are equal. Some are easy to rank for, others are nearly impossible. Difficulty scores (typically 1-100) tell you how competitive a keyword is. A difficulty of 25 means it's relatively easy to rank for. A difficulty of 85 means only established apps can rank there.
Popularity scores show how many app store searches happen for each keyword. A popular keyword with high difficulty might not be worth targeting. A less popular keyword with low difficulty could be a quick win. The best keywords balance achievable difficulty with meaningful popularity.
Multi-Country Keyword Tracking
If your app operates in multiple countries, you need multi-country keyword tracking. Rank positions vary dramatically by region. You might rank #5 for a keyword in the US but #200+ in Germany. Search volume and competition differ by market.
Tracking keywords across 200+ countries reveals market-specific opportunities. You can tailor your keyword strategy per region, identify underperforming markets, and prioritize localization efforts. Global apps need global keyword visibility.
Key Benefits of Keyword Tracking
- Measure ASO impact: See exactly how your keyword optimizations affect rankings. Track improvements in real-time as you update metadata.
- Identify opportunities: Find keywords with high popularity and low difficulty where you can rank quickly. Avoid wasting effort on near-impossible keywords.
- Competitive analysis: Track your competitors' keywords and see how you rank against them. Identify gaps in their strategy you can exploit.
- Monitor global presence: Understand your app's visibility across countries. Spot underperforming markets and prioritize localization.
- Track rank trends: Monitor how rankings change over days and weeks. See which strategies move the needle and which don't.