Keyword tracking
App keyword rank tracker for the App Store and Google Play
See where your app ranks for each keyword, every day, in 60+ storefronts, with difficulty scores and trends. Track 5 keywords free. On a paid plan, connect App Store Connect to add the search data Apple reports for your app.
No credit card · Daily updates free
Keyword tracking · Product preview with example data
Official Apple data
Review the search performance Apple reports for your app.
See Apple’s reported impressions, product page views and downloads, with daily trends and breakdowns by source and country. Connect your eligible iOS app on a paid plan with the required App Store Connect reporting permissions.
Apple’s reports show acquisition by source and country, not which organic search terms led to a download. Report coverage and delays vary; missing data is not a zero result.
How it works
From Keywords to Strategic Insights
Five steps from adding keywords to optimizing your ASO
Add Keywords
Input the keywords you want to track for your app. Your plan sets the ceiling: 5 keywords on Free, 50 on Basic, 500 on Pro, 1,500 on Studio.
Select Country
Choose which country or region you want to track rankings for. Track the same keywords across different markets.
Check Rankings
View your current rank position for each keyword. See if you're in top 10, top 200, or not ranked yet.
Analyze Difficulty
Evaluate keyword difficulty scores and popularity metrics. Understand which keywords are easiest to target.
Optimize Strategy
Use ranking data to optimize your ASO strategy. Focus on high-impact keywords and track progress over time.
Features
Keyword Tracking Features
Everything you need to monitor and optimize your keyword rankings
Daily Rankings
See exact rank positions for your keywords - whether they're #1, #48, or not in top 200. Updated daily at no token cost.
Difficulty Analysis
Understand keyword competitiveness with difficulty scores. Focus on keywords you can actually rank for.
Popularity Insights
Use the available popularity indicators as estimates. They are not verified search counts or a forecast of installs.
Trend Tracking
Monitor rank changes over time with trend sparklines. Spot improvements and declining keywords instantly.
Multi-Country Support
Track keywords across 60+ App Store and Google Play storefronts. Compare rankings across markets with country-specific filtering.
Page-One Opportunities
Inspect terms ranked 11–30 alongside their competition estimates. Choose a relevant term to investigate or test in your listing.
Before & after
Stop Guessing Your Keyword Rankings
Review observed positions for the keywords and storefronts you track.
The Old Way
- Manually check app store rankings for each keyword
- No visibility into keyword difficulty or competition
- Unknown keyword search volume and popularity
- Track keywords separately for each country
- Miss rank changes and trending keywords
- Guess which keywords actually drive installs
- Hours spent researching keyword opportunities
With Keyword Tracking
- See all keyword rankings in one dashboard
- Competition estimates provide context
- Popularity metrics guide your keyword strategy
- Multi-country tracking in a single view
- Automatic trend tracking shows all changes
- Available Apple reports for your eligible connected iOS app
- Data-driven keyword decisions in seconds
FAQ
Common Questions
Rankings are updated daily for free. You don't need to spend tokens on daily updates - that happens automatically. You can manually refresh rankings anytime to see current positions, which costs 1 token per refresh.
Difficulty is an experimental 0–100 summary of sampled top-ten competition, using count strength (40%), star ratings (20%), title matches (20%) and publisher diversity (20%). These are AppDrift-authored weights, not a validated estimate of your chance to rank. Competitors’ private keyword fields are unavailable. Results may be cached. The legacy iOS popularity indicator uses competitor counts and result count; it is not Apple Ads popularity or measured search volume and shares an input with difficulty.
Yes, you can track any keyword in any of 60+ supported App Store and Google Play storefronts. You'll see separate rankings for each storefront since search competition varies by market.
It means your app doesn't rank in the top 200 App Store results for that keyword in the selected country. On Google Play the picture is different: public search only exposes about the top 30 results, so Android keywords outside that window show 'Outside top 30' — your app may still rank deeper, but users can't scroll to it.
Your plan sets the ceiling: 5 tracked keywords on Free, 50 on Basic, 500 on Pro, and 1,500 on Studio. Daily rank updates and difficulty/popularity scores are included for every tracked keyword at no token cost; an on-demand same-day refresh costs 1 token per app.
Use ranking data to find high-potential keywords (high popularity, low difficulty), identify competitors' keywords, and monitor progress as you optimize your metadata. Track changes over time to see what's working.
Ready to Monitor Your Keyword Rankings?
Get visibility into your app's search rankings. Track keywords, analyze difficulty, and optimize your ASO strategy with real data.
No credit card · 5 keywords free, forever
App Store Keyword Tracking: The Essential Guide for ASO
What is Keyword Tracking for Apps?
Keyword tracking is the process of monitoring where your app ranks in app store search results for specific keywords. Instead of manually searching for your app on the App Store or Google Play, keyword tracking tools automatically check your rank position for hundreds of keywords across multiple countries.
A keyword tracking tool shows you exact rank positions (#1, #48, etc.), difficulty scores indicating how competitive a keyword is, popularity indicators providing estimated context, and trend data showing how your rankings change over time.
Why Track App Store Keywords?
Keyword tracking is fundamental to app store optimization (ASO). Without knowing where you rank, you're flying blind. You can't measure the impact of your optimizations, can't identify which keywords are opportunities, and can't understand your competitive position.
Keyword tracking gives you the data needed to make strategic decisions about which keywords to target, when to refresh your metadata, and how your competitors are performing. It's the foundation of any successful ASO program.
Keyword Difficulty and Popularity Scores
Not all keywords are equal. Some are easy to rank for, others are nearly impossible. Difficulty scores (0-100) tell you how competitive a keyword is: under 30 is Easy, 30-59 Moderate, 60-79 Competitive, and 80+ Very hard. The score describes the sampled competition; it does not predict whether your app will rank. AppDrift shows this score beside every keyword you track, computed from the live top-10 results — the same scorer behind our free keyword difficulty checker.
Popularity indicators are estimates, not verified search counts. Use relevance, competition and your own available store data together when choosing terms to track.
Multi-Country Keyword Tracking
If your app operates in multiple countries, you need multi-country keyword tracking. Rank positions vary dramatically by region. You might rank #5 for a keyword in the US but #200+ in Germany. Search volume and competition differ by market.
Tracking keywords across 60+ storefronts reveals market-specific opportunities. You can tailor your keyword strategy per region, identify underperforming markets, and prioritize localization efforts. Global apps need global keyword visibility.
Key Benefits of Keyword Tracking
- Measure ASO impact: Review rank changes around recorded metadata updates. A before/after observation does not establish what caused a change.
- Identify opportunities: Find keywords with high popularity and low difficulty where you can investigate. Estimates do not guarantee a ranking result.
- Competitive analysis: Track your competitors' keywords and see how you rank against them. Identify gaps in their strategy you can exploit.
- Monitor global presence: Understand your app's visibility across countries. Spot underperforming markets and prioritize localization.
- Track rank trends: Monitor how rankings change over days and weeks. See which strategies move the needle and which don't.
Check any keyword with the free keyword difficulty checker, turn rankings into a weekly plan with ASO Autopilot, or see how your listing scores with the free ASO audit.