Keyword tracking
Track Your App Store Keywords with Precision
Monitor where your app ranks for keywords across 150+ countries. See rankings, difficulty scores, and trends - updated daily for free.
Cancel anytime · Daily updates free
Monitor where your app ranks for keywords across 150+ countries — rankings, difficulty scores, and trends, updated daily.
How it works
From Keywords to Strategic Insights
Five steps from adding keywords to optimizing your ASO
Add Keywords
Input the keywords you want to track for your app. Add as many as you need - there are no limits.
Select Country
Choose which country or region you want to track rankings for. Track the same keywords across different markets.
Check Rankings
View your current rank position for each keyword. See if you're in top 10, top 200, or not ranked yet.
Analyze Difficulty
Evaluate keyword difficulty scores and popularity metrics. Understand which keywords are easiest to target.
Optimize Strategy
Use ranking data to optimize your ASO strategy. Focus on high-impact keywords and track progress over time.
Features
Keyword Tracking Features
Everything you need to monitor and optimize your keyword rankings
Real-Time Rankings
See exact rank positions for your keywords - whether they're #1, #48, or not in top 200. Updated daily without cost.
Difficulty Analysis
Understand keyword competitiveness with difficulty scores. Focus on keywords you can actually rank for.
Popularity Insights
See how many searches each keyword gets. Balance difficulty with search volume to find the best opportunities.
Trend Tracking
Monitor rank changes over time with trend sparklines. Spot improvements and declining keywords instantly.
Multi-Country Support
Track keywords across 150+ App Store and Google Play storefronts. Compare rankings across markets with country-specific filtering.
Smart Suggestions
Get recommended keywords for your app category. Add popular keywords instantly with cached data at no cost.
Page-One Opportunities
Keywords ranked 11-30 are one push from page one. They surface automatically, ordered by difficulty — easiest wins first.
One-Click Optimize
AI rewrites your title, subtitle, and keyword field around a target keyword. Review the diff, apply to your draft, sync.
Apple Search Performance
Official App Store Connect keyword analytics — the impressions, taps, and downloads Apple credits to each search term — synced daily and joined with your tracked ranks.
Bonus Locale Unlock
Apple indexes extra locales in your storefront (like es-MX in the US). Fill those unused 100-character keyword fields in one click.
Official Apple data
Apple Now Reports Keyword-Level Installs. We Turn It Into Moves.
Since July 2026, App Store Connect reports impressions, tap-through, conversion, retention, and revenue for every search term that surfaces your app. AppDrift ingests those official reports with an App Store Connect API key that has the Admin or Sales & Reports role — a two-minute, one-time setup we walk you through — joins them with your tracked ranks and difficulty scores, and flags the search terms Apple credits with installs that you aren't tracking yet. Estimates are ending; this is the source of truth, made actionable.
Impressions & tap-through
See how often each search term surfaces your app and how many people tap — Apple's numbers, not a model's guess.
Downloads & revenue per keyword
Conversion, retention cohorts, and IAP revenue attributed to the acquisition keyword. Know which terms bring users who stay and pay.
Untracked demand, flagged
Terms Apple says drove installs that aren't in your tracked list surface automatically — one click adds them.
Own-app data from your App Store Connect account. Apple delivers retention and revenue on a 5–7 day delay with last-click attribution — and difficulty still has to be computed, which is where our live competition scoring comes in.
Before & after
Stop Guessing Your Keyword Rankings
Know exactly where you rank for every keyword that matters to your business.
The Old Way
- Manually check app store rankings for each keyword
- No visibility into keyword difficulty or competition
- Unknown keyword search volume and popularity
- Track keywords separately for each country
- Miss rank changes and trending keywords
- Guess which keywords actually drive installs
- Hours spent researching keyword opportunities
With Keyword Tracking
- See all keyword rankings in one dashboard
- Difficulty scores show exactly what's achievable
- Popularity metrics guide your keyword strategy
- Multi-country tracking in a single view
- Automatic trend tracking shows all changes
- Apple's own numbers: impressions, installs & revenue per keyword
- Data-driven keyword decisions in seconds
Use cases
Real-World Use Cases
How teams use keyword tracking
ASO Strategy
Planning your app store optimization roadmap
Problem
Don't know which keywords are worth targeting
Solution
Track rankings and difficulty to find high-opportunity keywords
Result
Focus efforts on keywords you can rank for
Competitor Analysis
Analyzing how you stack up against competitors
Problem
Unknown how competitors rank for shared keywords
Solution
Track the same keywords and see comparative rankings
Result
Find gaps and opportunities in your keyword strategy
Launch Monitoring
Launching your app in new markets
Problem
Need to understand initial visibility in new regions
Solution
Set up keyword tracking across new countries immediately
Result
Monitor launch impact and adjust strategy in real-time
What Gets Tracked
Complete keyword ranking data for your app
Ranking Data
- Exact rank position (#1, #48, etc.)
- Top 10 vs Top 200 indicators
- Not ranked / Not in top 200 status
- Rank changes since last update
- Rank history and trends
- Search volume and popularity
Keyword Insights
- Difficulty score (0-100 scale)
- Keyword popularity metrics
- Trend sparklines (visual trends)
- Multi-country rank comparison
- Competitive keyword analysis
- Smart keyword suggestions
FAQ
Common Questions
Rankings are updated daily for free. You don't need to spend tokens on daily updates - that happens automatically. You can manually refresh rankings anytime to see current positions, which costs 1 token per refresh.
Difficulty is a 0–100 score computed from the live top-10 results for that keyword: competitor review counts (40%), rating quality (20%), how many titles already contain the keyword (20%), and publisher diversity (20%). Under 30 is Easy, 30–59 Moderate, 60–79 Competitive, and 80+ Very hard. Every tracked keyword shows its difficulty and popularity automatically — it's the same scorer behind our free keyword difficulty checker.
Yes, you can track any keyword in any of 150+ supported countries and regions. You'll see separate rankings for each country since search competition varies by market.
It means your app doesn't rank in the top 200 App Store results for that keyword in the selected country. On Google Play the picture is different: public search only exposes about the top 30 results, so Android keywords outside that window show 'Outside top 30' — your app may still rank deeper, but users can't scroll to it.
Your plan sets the ceiling: 50 tracked keywords on Basic, 500 on Pro, and 1,500 on Studio. Daily rank updates and difficulty/popularity scores are included for every tracked keyword at no token cost; an on-demand same-day refresh costs 1 token per app.
Use ranking data to find high-potential keywords (high popularity, low difficulty), identify competitors' keywords, and monitor progress as you optimize your metadata. Track changes over time to see what's working.
Ready to Monitor Your Keyword Rankings?
Get visibility into your app's search rankings. Track keywords, analyze difficulty, and optimize your ASO strategy with real data.
Cancel anytime · Daily updates free
App Store Keyword Tracking: The Essential Guide for ASO
What is Keyword Tracking for Apps?
Keyword tracking is the process of monitoring where your app ranks in app store search results for specific keywords. Instead of manually searching for your app on the App Store or Google Play, keyword tracking tools automatically check your rank position for hundreds of keywords across multiple countries.
A keyword tracking tool shows you exact rank positions (#1, #48, etc.), difficulty scores indicating how competitive a keyword is, popularity metrics showing search volume, and trend data showing how your rankings change over time.
Why Track App Store Keywords?
Keyword tracking is fundamental to app store optimization (ASO). Without knowing where you rank, you're flying blind. You can't measure the impact of your optimizations, can't identify which keywords are opportunities, and can't understand your competitive position.
Keyword tracking gives you the data needed to make strategic decisions about which keywords to target, when to refresh your metadata, and how your competitors are performing. It's the foundation of any successful ASO program.
Keyword Difficulty and Popularity Scores
Not all keywords are equal. Some are easy to rank for, others are nearly impossible. Difficulty scores (0-100) tell you how competitive a keyword is: under 30 is Easy, 30-59 Moderate, 60-79 Competitive, and 80+ Very hard. A difficulty of 25 means the field is winnable for a new app; a difficulty of 85 means only established apps can rank there. AppDrift shows this score beside every keyword you track, computed from the live top-10 results — the same scorer behind our free keyword difficulty checker.
Popularity scores show how many app store searches happen for each keyword. A popular keyword with high difficulty might not be worth targeting. A less popular keyword with low difficulty could be a quick win. The best keywords balance achievable difficulty with meaningful popularity.
Multi-Country Keyword Tracking
If your app operates in multiple countries, you need multi-country keyword tracking. Rank positions vary dramatically by region. You might rank #5 for a keyword in the US but #200+ in Germany. Search volume and competition differ by market.
Tracking keywords across 150+ countries reveals market-specific opportunities. You can tailor your keyword strategy per region, identify underperforming markets, and prioritize localization efforts. Global apps need global keyword visibility.
Key Benefits of Keyword Tracking
- Measure ASO impact: See exactly how your keyword optimizations affect rankings. Track improvements in real-time as you update metadata.
- Identify opportunities: Find keywords with high popularity and low difficulty where you can rank quickly. Avoid wasting effort on near-impossible keywords.
- Competitive analysis: Track your competitors' keywords and see how you rank against them. Identify gaps in their strategy you can exploit.
- Monitor global presence: Understand your app's visibility across countries. Spot underperforming markets and prioritize localization.
- Track rank trends: Monitor how rankings change over days and weeks. See which strategies move the needle and which don't.
Check any keyword with the free keyword difficulty checker, turn rankings into a weekly plan with ASO Autopilot, or see how your listing scores with the free ASO audit.