Bangladesh is home to 170M people with 47% smartphone penetration and an app market worth $600M. With Bengali as the primary language and +20.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Bengali localization support to help you capture this market.
Market Overview
Population
170M
Smartphone Penetration
47%
App Market Revenue
$600M
Market Growth
+20.0% YoY
Internet Users
95M
Dominant Store
Google Play
AppDrift supports Bangladesh with full Bengali localization
Language & Locale
Primary Language
Bengali
Locale Code
bn-BD
Keyword Language
Bengali
Additional Languages
To reach Bangladesh's users effectively, your app metadata should be professionally localized in Bengali. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Entertainment
3
Finance
4
Communication
5
Games
Understanding which categories dominate in Bangladesh helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Bangladesh's most competitive categories.
ASO Tips
Bengali script keywords are essential — most users search in Bangla, not English
bKash and Nagad dominate mobile financial services — reference them in all fintech listings
Optimize for ultra-low-end devices — many users have smartphones with 1-2GB RAM
Cultural Insights
Bangladesh is a rapidly digitalizing market where mobile financial services have driven smartphone adoption. Users are highly price-sensitive and community-oriented. Bangla-language content is essential for mass-market reach.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Bangladesh's audience.
Competition
Bangladesh presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Bangladesh with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Bengali localization unlocks 170M potential users in a market where Bangla-language metadata is extremely rare among international apps.
Translate your app metadata to Bengali with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Bangladesh's market in Bengali.
Create localized screenshots for Bangladesh with Bengali text overlays.
Deploy to Bangladesh with one click via Google Play.
Track keyword rankings in Bangladesh with daily updates.
FAQ
The primary language for ASO in Bangladesh is Bengali (locale: bn-BD). You should also consider localizing for English to reach broader audiences. Keywords should be researched in Bengali to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Bangladesh. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Bangladesh are Social Media, Entertainment, Finance, Communication, Games. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Bangladesh has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Bangladesh: AI-powered metadata translation to Bengali with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Bangladesh's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Bangladesh's 170M smartphone users.