Indonesia is home to 275M people with 68% smartphone penetration and an app market worth $4B. With Indonesian as the primary language and +15.2% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Indonesian localization support to help you capture this market.
Market Overview
Population
275M
Smartphone Penetration
68%
App Market Revenue
$4B
Market Growth
+15.2% YoY
Internet Users
210M
Dominant Store
Google Play
AppDrift supports Indonesia with full Indonesian localization
Language & Locale
Primary Language
Indonesian
Locale Code
id-ID
Keyword Language
Indonesian
Additional Languages
To reach Indonesia's users effectively, your app metadata should be professionally localized in Indonesian. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Entertainment
3
E-commerce
4
Games
5
Finance
Understanding which categories dominate in Indonesia helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Indonesia's most competitive categories.
ASO Tips
Indonesian (Bahasa Indonesia) is relatively simple — but local slang and informal language drive engagement
GoPay, OVO, and DANA dominate payments — reference these for e-commerce and fintech apps
Optimize for low-end devices — mention lightweight and offline-capable features prominently
Cultural Insights
Indonesia is Southeast Asia’s largest digital economy with explosive mobile growth. Users are mobile-first (many have never owned a desktop). Social commerce and community-driven discovery dominate app adoption.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Indonesia's audience.
Competition
Indonesia has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Indonesia with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Indonesian localization is essential for the world’s fourth most populous country — English-only listings miss 90% of potential organic traffic.
Translate your app metadata to Indonesian with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Indonesia's market in Indonesian.
Create localized screenshots for Indonesia with Indonesian text overlays.
Deploy to Indonesia with one click via Google Play.
Track keyword rankings in Indonesia with daily updates.
FAQ
The primary language for ASO in Indonesia is Indonesian (locale: id-ID). You should also consider localizing for Javanese, Sundanese to reach broader audiences. Keywords should be researched in Indonesian to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Indonesia. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Indonesia are Social Media, Entertainment, E-commerce, Games, Finance. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Indonesia has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Indonesia: AI-powered metadata translation to Indonesian with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Indonesia's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Indonesia's 275M smartphone users.