Israel is home to 9.8M people with 88% smartphone penetration and an app market worth $1.5B. With Hebrew as the primary language and +7.5% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Hebrew localization support to help you capture this market.
Market Overview
Population
9.8M
Smartphone Penetration
88%
App Market Revenue
$1.5B
Market Growth
+7.5% YoY
Internet Users
9.3M
Dominant Store
Both roughly equal
AppDrift supports Israel with full Hebrew localization
Language & Locale
Primary Language
Hebrew
Locale Code
he-IL
Keyword Language
Hebrew and English
Additional Languages
To reach Israel's users effectively, your app metadata should be professionally localized in Hebrew. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Finance
2
Productivity
3
Social Media
4
Entertainment
5
Health & Fitness
Understanding which categories dominate in Israel helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Israel's most competitive categories.
ASO Tips
Hebrew is RTL (right-to-left) — ensure screenshots and visual content are mirrored appropriately
Israel’s tech-savvy population often searches in both Hebrew and English — optimize for both
Bit and PayBox are popular local payment apps — reference them in fintech listings
Cultural Insights
Israel is a startup nation with an exceptionally tech-savvy population. Users are early adopters, value innovation, and are comfortable with both Hebrew and English content. The market punches well above its weight in per-user spending.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Israel's audience.
Competition
Israel has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Israel with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
RTL Hebrew layouts require specialized screenshot design — mirrored, Hebrew-native visuals are essential for this tech-savvy market.
Create localized screenshots for Israel with Hebrew text overlays.
Translate your app metadata to Hebrew with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Israel's market in Hebrew.
Deploy to Israel with one click via Both roughly equal.
Track keyword rankings in Israel with daily updates.
FAQ
The primary language for ASO in Israel is Hebrew (locale: he-IL). You should also consider localizing for Arabic, English, Russian to reach broader audiences. Keywords should be researched in Hebrew and English to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
In Israel, both the App Store and Google Play have significant market share. You should optimize your listings for both platforms to maximize reach. AppDrift supports metadata optimization and publishing for both stores.
The five most popular app categories in Israel are Finance, Productivity, Social Media, Entertainment, Health & Fitness. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Israel has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Israel: AI-powered metadata translation to Hebrew with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Israel's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Israel's 9.8M smartphone users.