Laos is home to 7.5M people with 50% smartphone penetration and an app market worth $30M. With Lao as the primary language and +14.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Lao localization support to help you capture this market.
Market Overview
Population
7.5M
Smartphone Penetration
50%
App Market Revenue
$30M
Market Growth
+14.0% YoY
Internet Users
4.5M
Dominant Store
Google Play
AppDrift supports Laos with full Lao localization
Language & Locale
Primary Language
Lao
Locale Code
lo-LA
Keyword Language
Lao
Additional Languages
To reach Laos's users effectively, your app metadata should be professionally localized in Lao. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Communication
3
Entertainment
4
Games
5
Finance
Understanding which categories dominate in Laos helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Laos's most competitive categories.
ASO Tips
Lao script is similar to Thai but distinct — do not substitute Thai for Lao in metadata
BCEL One and LDB dominate banking — reference in finance app listings
Lightweight, offline-capable apps perform best given variable internet connectivity
Cultural Insights
Laos is an emerging mobile market with growing internet access. Users are mobile-first with a preference for social and entertainment apps. The market is small but virtually untapped by international apps.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Laos's audience.
Competition
Laos presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Laos with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Lao-language localization reaches an essentially untapped market where no international competitors have invested in native content.
Translate your app metadata to Lao with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Laos's market in Lao.
Create localized screenshots for Laos with Lao text overlays.
Deploy to Laos with one click via Google Play.
Track keyword rankings in Laos with daily updates.
FAQ
The primary language for ASO in Laos is Lao (locale: lo-LA). You should also consider localizing for English, French to reach broader audiences. Keywords should be researched in Lao to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Laos. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Laos are Social Media, Communication, Entertainment, Games, Finance. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Laos has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Laos: AI-powered metadata translation to Lao with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Laos's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Laos's 7.5M smartphone users.