Pakistan is home to 230M people with 45% smartphone penetration and an app market worth $1B. With Urdu as the primary language and +18.5% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Urdu localization support to help you capture this market.
Market Overview
Population
230M
Smartphone Penetration
45%
App Market Revenue
$1B
Market Growth
+18.5% YoY
Internet Users
120M
Dominant Store
Google Play
AppDrift supports Pakistan with full Urdu localization
Language & Locale
Primary Language
Urdu
Locale Code
ur-PK
Keyword Language
Urdu and English
Additional Languages
To reach Pakistan's users effectively, your app metadata should be professionally localized in Urdu. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Entertainment
3
Games
4
Finance
5
Education
Understanding which categories dominate in Pakistan helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Pakistan's most competitive categories.
ASO Tips
Urdu is RTL — ensure screenshots and visual content support right-to-left reading
JazzCash and Easypaisa dominate mobile wallets — essential references for fintech apps
Lightweight app sizes are critical — many users have limited storage and data plans
Cultural Insights
Pakistan is one of the world’s fastest-growing mobile markets with a young, mobile-first population. Users are price-sensitive and rely heavily on mobile wallets. Islamic values and Urdu-language content build trust.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Pakistan's audience.
Competition
Pakistan has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Pakistan with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
RTL Urdu screenshots with localized text overlays are essential — mirrored layouts signal quality and cultural respect in Pakistan’s massive market.
Create localized screenshots for Pakistan with Urdu text overlays.
Translate your app metadata to Urdu with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Pakistan's market in Urdu.
Deploy to Pakistan with one click via Google Play.
Track keyword rankings in Pakistan with daily updates.
FAQ
The primary language for ASO in Pakistan is Urdu (locale: ur-PK). You should also consider localizing for English, Punjabi, Sindhi, Pashto to reach broader audiences. Keywords should be researched in Urdu and English to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Pakistan. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Pakistan are Social Media, Entertainment, Games, Finance, Education. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Pakistan has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Pakistan: AI-powered metadata translation to Urdu with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Pakistan's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Pakistan's 230M smartphone users.