Thailand is home to 72M people with 75% smartphone penetration and an app market worth $2B. With Thai as the primary language and +10.3% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Thai localization support to help you capture this market.
Market Overview
Population
72M
Smartphone Penetration
75%
App Market Revenue
$2B
Market Growth
+10.3% YoY
Internet Users
57M
Dominant Store
Google Play
AppDrift supports Thailand with full Thai localization
Language & Locale
Primary Language
Thai
Locale Code
th-TH
Keyword Language
Thai
Additional Languages
To reach Thailand's users effectively, your app metadata should be professionally localized in Thai. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Entertainment
3
Games
4
Shopping
5
Food & Drink
Understanding which categories dominate in Thailand helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Thailand's most competitive categories.
ASO Tips
Thai script has no spaces between words — keyword segmentation requires Thai language expertise
LINE is dominant over WhatsApp — LINE integration and stickers are major selling points
Visual-heavy listings perform best — Thai users are highly visual and emoji-friendly
Cultural Insights
Thailand is a highly social, mobile-first market where LINE (not WhatsApp) dominates messaging. Users respond to colorful, playful marketing and celebrity endorsements. Respect for monarchy and Buddhist values should be reflected in tone.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Thailand's audience.
Competition
Thailand has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Thailand with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Thai users are extremely visual — localized screenshots with Thai text overlays and culturally appropriate imagery are the top conversion driver.
Create localized screenshots for Thailand with Thai text overlays.
Translate your app metadata to Thai with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Thailand's market in Thai.
Deploy to Thailand with one click via Google Play.
Track keyword rankings in Thailand with daily updates.
FAQ
The primary language for ASO in Thailand is Thai (locale: th-TH). You should also consider localizing for English to reach broader audiences. Keywords should be researched in Thai to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Thailand. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Thailand are Social Media, Entertainment, Games, Shopping, Food & Drink. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Thailand has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Thailand: AI-powered metadata translation to Thai with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Thailand's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Thailand's 72M smartphone users.