Belgium is home to 11.5M people with 81% smartphone penetration and an app market worth $1.1B. With Dutch as the primary language and +5.3% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Dutch localization support to help you capture this market.
Market Overview
Population
11.5M
Smartphone Penetration
81%
App Market Revenue
$1.1B
Market Growth
+5.3% YoY
Internet Users
10.5M
Dominant Store
App Store
AppDrift supports Belgium with full Dutch localization
Language & Locale
Primary Language
Dutch
Locale Code
nl-BE
Keyword Language
Dutch and French
Additional Languages
To reach Belgium's users effectively, your app metadata should be professionally localized in Dutch. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Finance
2
Shopping
3
Entertainment
4
Productivity
5
Health & Fitness
Understanding which categories dominate in Belgium helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Belgium's most competitive categories.
ASO Tips
Belgian Dutch (Flemish) differs from Netherlands Dutch — use nl-BE locale for Flanders
Belgium requires both Dutch and French metadata — Wallonia is French-speaking
Bancontact is the dominant payment method — essential reference for commerce apps
Cultural Insights
Belgium is a bilingual market divided between Dutch-speaking Flanders and French-speaking Wallonia. Both language communities expect native-language content. Users value practical, no-frills apps with strong functionality.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Belgium's audience.
Competition
Belgium has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Belgium with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Belgium’s Dutch-French split requires dual-language metadata — missing either language alienates roughly half the potential market.
Translate your app metadata to Dutch with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Belgium's market in Dutch.
Create localized screenshots for Belgium with Dutch text overlays.
Deploy to Belgium with one click via App Store.
Track keyword rankings in Belgium with daily updates.
FAQ
The primary language for ASO in Belgium is Dutch (locale: nl-BE). You should also consider localizing for French, German to reach broader audiences. Keywords should be researched in Dutch and French to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
App Store is the dominant platform in Belgium. While you should still maintain a presence on both stores, prioritize your ASO efforts on App Store for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Belgium are Finance, Shopping, Entertainment, Productivity, Health & Fitness. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Belgium has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Belgium: AI-powered metadata translation to Dutch with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Belgium's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Belgium's 11.5M smartphone users.