Bulgaria is home to 6.9M people with 70% smartphone penetration and an app market worth $250M. With Bulgarian as the primary language and +8.5% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Bulgarian localization support to help you capture this market.
Market Overview
Population
6.9M
Smartphone Penetration
70%
App Market Revenue
$250M
Market Growth
+8.5% YoY
Internet Users
5.5M
Dominant Store
Google Play
AppDrift supports Bulgaria with full Bulgarian localization
Language & Locale
Primary Language
Bulgarian
Locale Code
bg-BG
Keyword Language
Bulgarian
Additional Languages
To reach Bulgaria's users effectively, your app metadata should be professionally localized in Bulgarian. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Games
3
Entertainment
4
Finance
5
Shopping
Understanding which categories dominate in Bulgaria helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Bulgaria's most competitive categories.
ASO Tips
Bulgarian uses Cyrillic script — ensure proper Cyrillic keyword indexing in metadata
ePay.bg and myPOS are popular local payment solutions — reference in fintech listings
Bulgaria has a strong outsourcing/IT sector — productivity and B2B apps find a receptive audience
Cultural Insights
Bulgaria is a growing digital market with an IT-savvy workforce. Users are price-conscious but increasingly adopting paid apps. The market is small but under-served, offering opportunities for localized apps.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Bulgaria's audience.
Competition
Bulgaria presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Bulgaria with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Bulgarian Cyrillic localization is extremely rare among international apps, providing a significant visibility advantage.
Translate your app metadata to Bulgarian with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Bulgaria's market in Bulgarian.
Create localized screenshots for Bulgaria with Bulgarian text overlays.
Deploy to Bulgaria with one click via Google Play.
Track keyword rankings in Bulgaria with daily updates.
FAQ
The primary language for ASO in Bulgaria is Bulgarian (locale: bg-BG). You should also consider localizing for English, Turkish to reach broader audiences. Keywords should be researched in Bulgarian to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Bulgaria. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Bulgaria are Social Media, Games, Entertainment, Finance, Shopping. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Bulgaria has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Bulgaria: AI-powered metadata translation to Bulgarian with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Bulgaria's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Bulgaria's 6.9M smartphone users.