Chile is home to 19M people with 75% smartphone penetration and an app market worth $800M. With Spanish as the primary language and +10.5% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Spanish localization support to help you capture this market.
Market Overview
Population
19M
Smartphone Penetration
75%
App Market Revenue
$800M
Market Growth
+10.5% YoY
Internet Users
16M
Dominant Store
Google Play
AppDrift supports Chile with full Spanish localization
Language & Locale
Primary Language
Spanish
Locale Code
es-CL
Keyword Language
Chilean Spanish
Additional Languages
To reach Chile's users effectively, your app metadata should be professionally localized in Spanish. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Finance
3
Entertainment
4
Shopping
5
Games
Understanding which categories dominate in Chile helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Chile's most competitive categories.
ASO Tips
Chilean Spanish has unique slang (chilenismos) — local vocabulary builds connection with users
Webpay and MACH dominate digital payments — reference them in commerce and fintech listings
Chile is Latin America’s most digitally mature market — users expect polished, modern apps
Cultural Insights
Chile is Latin America’s most stable and digitally advanced economy. Users are tech-savvy, quality-conscious, and increasingly willing to pay for premium apps. The market rewards polished, well-localized products.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Chile's audience.
Competition
Chile presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Chile with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Chilean Spanish localization with local vocabulary resonates with this quality-conscious, digitally mature Latin American market.
Translate your app metadata to Spanish with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Chile's market in Spanish.
Create localized screenshots for Chile with Spanish text overlays.
Deploy to Chile with one click via Google Play.
Track keyword rankings in Chile with daily updates.
FAQ
The primary language for ASO in Chile is Spanish (locale: es-CL). You should also consider localizing for Mapudungun to reach broader audiences. Keywords should be researched in Chilean Spanish to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Chile. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Chile are Social Media, Finance, Entertainment, Shopping, Games. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Chile has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Chile: AI-powered metadata translation to Spanish with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Chile's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Chile's 19M smartphone users.