Peru is home to 33M people with 65% smartphone penetration and an app market worth $500M. With Spanish as the primary language and +13.2% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Spanish localization support to help you capture this market.
Market Overview
Population
33M
Smartphone Penetration
65%
App Market Revenue
$500M
Market Growth
+13.2% YoY
Internet Users
24M
Dominant Store
Google Play
AppDrift supports Peru with full Spanish localization
Language & Locale
Primary Language
Spanish
Locale Code
es-PE
Keyword Language
Peruvian Spanish
Additional Languages
To reach Peru's users effectively, your app metadata should be professionally localized in Spanish. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Finance
3
Entertainment
4
Games
5
Shopping
Understanding which categories dominate in Peru helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Peru's most competitive categories.
ASO Tips
Yape and Plin dominate mobile payments in Peru — reference them for instant fintech credibility
Peruvian Spanish uses ustedes universally (no vosotros) — adapt formal language accordingly
Mobile banking adoption is exploding — finance keywords have rapidly growing search volume
Cultural Insights
Peru is a rapidly digitalizing market with growing smartphone adoption, especially in urban areas. Mobile banking is transforming financial inclusion. Users are warm, community-oriented, and value practical app features.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Peru's audience.
Competition
Peru presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Peru with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Peruvian Spanish localization captures a rapidly growing mobile market with increasing digital payment adoption.
Translate your app metadata to Spanish with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Peru's market in Spanish.
Create localized screenshots for Peru with Spanish text overlays.
Deploy to Peru with one click via Google Play.
Track keyword rankings in Peru with daily updates.
FAQ
The primary language for ASO in Peru is Spanish (locale: es-PE). You should also consider localizing for Quechua, Aymara to reach broader audiences. Keywords should be researched in Peruvian Spanish to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Peru. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Peru are Social Media, Finance, Entertainment, Games, Shopping. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Peru has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Peru: AI-powered metadata translation to Spanish with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Peru's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Peru's 33M smartphone users.