Denmark is home to 5.9M people with 89% smartphone penetration and an app market worth $1.5B. With Danish as the primary language and +5.2% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Danish localization support to help you capture this market.
Market Overview
Population
5.9M
Smartphone Penetration
89%
App Market Revenue
$1.5B
Market Growth
+5.2% YoY
Internet Users
5.7M
Dominant Store
App Store
AppDrift supports Denmark with full Danish localization
Language & Locale
Primary Language
Danish
Locale Code
da-DK
Keyword Language
Danish
Additional Languages
To reach Denmark's users effectively, your app metadata should be professionally localized in Danish. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Finance
2
Health & Fitness
3
Productivity
4
Entertainment
5
Shopping
Understanding which categories dominate in Denmark helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Denmark's most competitive categories.
ASO Tips
MobilePay dominates Danish mobile payments — reference it in relevant app categories
Danish has unique characters (æ, ø, å) that must be correctly used in keywords and metadata
Danes value hygge-inspired simplicity — clean, minimal app listings outperform busy designs
Cultural Insights
Denmark is a small but highly lucrative market with exceptional digital literacy. Users expect privacy, sustainability messaging, and a premium user experience. Trust and social proof from local reviews matter greatly.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Denmark's audience.
Competition
Denmark has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Denmark with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Danish metadata captures a wealthy, under-served Nordic market — few competitors invest in proper Danish localization, creating an opportunity.
Translate your app metadata to Danish with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Denmark's market in Danish.
Create localized screenshots for Denmark with Danish text overlays.
Deploy to Denmark with one click via App Store.
Track keyword rankings in Denmark with daily updates.
FAQ
The primary language for ASO in Denmark is Danish (locale: da-DK). You should also consider localizing for English to reach broader audiences. Keywords should be researched in Danish to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
App Store is the dominant platform in Denmark. While you should still maintain a presence on both stores, prioritize your ASO efforts on App Store for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Denmark are Finance, Health & Fitness, Productivity, Entertainment, Shopping. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Denmark has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Denmark: AI-powered metadata translation to Danish with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Denmark's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Denmark's 5.9M smartphone users.