Greece is home to 10.4M people with 73% smartphone penetration and an app market worth $400M. With Greek as the primary language and +6.8% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Greek localization support to help you capture this market.
Market Overview
Population
10.4M
Smartphone Penetration
73%
App Market Revenue
$400M
Market Growth
+6.8% YoY
Internet Users
8.5M
Dominant Store
Google Play
AppDrift supports Greece with full Greek localization
Language & Locale
Primary Language
Greek
Locale Code
el-GR
Keyword Language
Greek
Additional Languages
To reach Greece's users effectively, your app metadata should be professionally localized in Greek. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Entertainment
3
Finance
4
Travel
5
Food & Drink
Understanding which categories dominate in Greece helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Greece's most competitive categories.
ASO Tips
Greek script keywords are essential — most Greek users search in their native alphabet
Tourism and travel apps peak during summer (May–October) — seasonal metadata optimization is key
IRIS payments and Viva Wallet are growing — reference local payment options in commerce apps
Cultural Insights
Greece has a strong cultural identity with growing digital adoption. Users value personal relationships and trust in brands. Tourism-related apps have enormous seasonal potential in this globally popular destination.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Greece's audience.
Competition
Greece presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Greece with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Greek alphabet localization is uncommon among international apps, creating a strong competitive advantage for those who invest in it.
Translate your app metadata to Greek with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Greece's market in Greek.
Create localized screenshots for Greece with Greek text overlays.
Deploy to Greece with one click via Google Play.
Track keyword rankings in Greece with daily updates.
FAQ
The primary language for ASO in Greece is Greek (locale: el-GR). You should also consider localizing for English to reach broader audiences. Keywords should be researched in Greek to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Greece. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Greece are Social Media, Entertainment, Finance, Travel, Food & Drink. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Greece has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Greece: AI-powered metadata translation to Greek with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Greece's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Greece's 10.4M smartphone users.