Hungary is home to 10M people with 74% smartphone penetration and an app market worth $500M. With Hungarian as the primary language and +7.8% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Hungarian localization support to help you capture this market.
Market Overview
Population
10M
Smartphone Penetration
74%
App Market Revenue
$500M
Market Growth
+7.8% YoY
Internet Users
8.5M
Dominant Store
Google Play
AppDrift supports Hungary with full Hungarian localization
Language & Locale
Primary Language
Hungarian
Locale Code
hu-HU
Keyword Language
Hungarian
Additional Languages
To reach Hungary's users effectively, your app metadata should be professionally localized in Hungarian. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Games
2
Finance
3
Entertainment
4
Shopping
5
Social Media
Understanding which categories dominate in Hungary helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Hungary's most competitive categories.
ASO Tips
Hungarian is a non-Indo-European language with complex agglutination — machine translation frequently fails
Magyar keywords require understanding of vowel harmony and suffix patterns for effective ASO
SimplePay and Revolut HU are popular payment methods — reference them in fintech listings
Cultural Insights
Hungary has a growing digital economy with a tech-aware population. Hungarian is linguistically unique, making quality localization a strong differentiator. Users appreciate straightforward, honest app descriptions.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Hungary's audience.
Competition
Hungary presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Hungary with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Hungarian’s complex grammar makes quality translation a rare competitive advantage in this under-served market.
Translate your app metadata to Hungarian with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Hungary's market in Hungarian.
Create localized screenshots for Hungary with Hungarian text overlays.
Deploy to Hungary with one click via Google Play.
Track keyword rankings in Hungary with daily updates.
FAQ
The primary language for ASO in Hungary is Hungarian (locale: hu-HU). You should also consider localizing for English to reach broader audiences. Keywords should be researched in Hungarian to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Hungary. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Hungary are Games, Finance, Entertainment, Shopping, Social Media. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Hungary has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Hungary: AI-powered metadata translation to Hungarian with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Hungary's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Hungary's 10M smartphone users.