Iran is home to 87M people with 70% smartphone penetration and an app market worth $1B. With Persian as the primary language and +10.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Persian localization support to help you capture this market.
Market Overview
Population
87M
Smartphone Penetration
70%
App Market Revenue
$1B
Market Growth
+10.0% YoY
Internet Users
67M
Dominant Store
Google Play
AppDrift supports Iran with full Persian localization
Language & Locale
Primary Language
Persian
Locale Code
fa-IR
Keyword Language
Persian (Farsi)
Additional Languages
To reach Iran's users effectively, your app metadata should be professionally localized in Persian. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Communication
3
Entertainment
4
Shopping
5
Finance
Understanding which categories dominate in Iran helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Iran's most competitive categories.
ASO Tips
Persian (Farsi) RTL metadata is essential — Iran has its own active local app stores (Cafe Bazaar, Myket)
Cafe Bazaar is the dominant Android store in Iran — optimize for this platform alongside Google Play
Local alternatives to global apps thrive — differentiate clearly from Iranian domestic competitors
Cultural Insights
Iran has a large, tech-savvy population with a unique digital ecosystem. Local app stores (Cafe Bazaar) dominate Android distribution. Users are creative and digitally engaged despite infrastructure challenges.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Iran's audience.
Competition
Iran has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Iran with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Iran’s dual-store ecosystem (Google Play and Cafe Bazaar) requires multi-store publishing to reach the full 87M-user market.
Deploy to Iran with one click via Google Play.
Translate your app metadata to Persian with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Iran's market in Persian.
Create localized screenshots for Iran with Persian text overlays.
Track keyword rankings in Iran with daily updates.
FAQ
The primary language for ASO in Iran is Persian (locale: fa-IR). You should also consider localizing for Azerbaijani, Kurdish to reach broader audiences. Keywords should be researched in Persian (Farsi) to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Iran. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Iran are Social Media, Communication, Entertainment, Shopping, Finance. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Iran has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Iran: AI-powered metadata translation to Persian with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Iran's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Iran's 87M smartphone users.