Ireland is home to 5M people with 84% smartphone penetration and an app market worth $900M. With English as the primary language and +6.2% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full English localization support to help you capture this market.
Market Overview
Population
5M
Smartphone Penetration
84%
App Market Revenue
$900M
Market Growth
+6.2% YoY
Internet Users
4.7M
Dominant Store
App Store
AppDrift supports Ireland with full English localization
Language & Locale
Primary Language
English
Locale Code
en-IE
Keyword Language
English
Additional Languages
To reach Ireland's users effectively, your app metadata should be professionally localized in English. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Finance
2
Entertainment
3
Health & Fitness
4
Shopping
5
Sports
Understanding which categories dominate in Ireland helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Ireland's most competitive categories.
ASO Tips
Ireland is Apple’s European HQ — iOS dominance means App Store optimization is especially important
Use Hiberno-English nuances where natural to connect with Irish users
GAA sports and local cultural references build rapport with Irish audiences
Cultural Insights
Ireland is a small but affluent English-speaking market with strong tech industry ties (many US tech companies have European HQs in Dublin). Users are digitally literate and appreciate wit and personality in app marketing.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Ireland's audience.
Competition
Ireland has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Ireland with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Ireland’s English-speaking market benefits from AI-generated metadata to compete with US and UK apps that also target the Irish App Store.
Generate ASO-optimized metadata for Ireland's market in English.
Translate your app metadata to English with AI-powered cultural adaptation.
Create localized screenshots for Ireland with English text overlays.
Deploy to Ireland with one click via App Store.
Track keyword rankings in Ireland with daily updates.
FAQ
The primary language for ASO in Ireland is English (locale: en-IE). You should also consider localizing for Irish to reach broader audiences. Keywords should be researched in English to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
App Store is the dominant platform in Ireland. While you should still maintain a presence on both stores, prioritize your ASO efforts on App Store for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Ireland are Finance, Entertainment, Health & Fitness, Shopping, Sports. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Ireland has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Ireland: AI-powered metadata translation to English with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Ireland's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Ireland's 5M smartphone users.