Norway is home to 5.4M people with 91% smartphone penetration and an app market worth $1.8B. With Norwegian as the primary language and +4.9% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Norwegian localization support to help you capture this market.
Market Overview
Population
5.4M
Smartphone Penetration
91%
App Market Revenue
$1.8B
Market Growth
+4.9% YoY
Internet Users
5.3M
Dominant Store
App Store
AppDrift supports Norway with full Norwegian localization
Language & Locale
Primary Language
Norwegian
Locale Code
nb-NO
Keyword Language
Norwegian
Additional Languages
To reach Norway's users effectively, your app metadata should be professionally localized in Norwegian. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Finance
2
Health & Fitness
3
Outdoor & Nature
4
News
5
Productivity
Understanding which categories dominate in Norway helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Norway's most competitive categories.
ASO Tips
Use Bokmål (nb-NO) as the primary Norwegian variant — it covers ~85% of the population
Vipps is Norway’s dominant payment app — integrate or reference it for credibility
Outdoor and nature-related apps see huge seasonal spikes — optimize metadata for spring/summer
Cultural Insights
Norway has one of the highest per-capita app spending rates globally. Users are affluent, privacy-conscious, and environmentally aware. Understated, trustworthy marketing works better than flashy or aggressive tactics.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Norway's audience.
Competition
Norway has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Norway with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Norwegian localization captures a small but extremely high-value market — per-user revenue in Norway is among the world’s highest.
Translate your app metadata to Norwegian with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Norway's market in Norwegian.
Create localized screenshots for Norway with Norwegian text overlays.
Deploy to Norway with one click via App Store.
Track keyword rankings in Norway with daily updates.
FAQ
The primary language for ASO in Norway is Norwegian (locale: nb-NO). You should also consider localizing for English, Sami to reach broader audiences. Keywords should be researched in Norwegian to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
App Store is the dominant platform in Norway. While you should still maintain a presence on both stores, prioritize your ASO efforts on App Store for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Norway are Finance, Health & Fitness, Outdoor & Nature, News, Productivity. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Norway has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Norway: AI-powered metadata translation to Norwegian with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Norway's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Norway's 5.4M smartphone users.