Oman is home to 5.2M people with 85% smartphone penetration and an app market worth $250M. With Arabic as the primary language and +8.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Arabic localization support to help you capture this market.
Market Overview
Population
5.2M
Smartphone Penetration
85%
App Market Revenue
$250M
Market Growth
+8.0% YoY
Internet Users
4.8M
Dominant Store
Google Play
AppDrift supports Oman with full Arabic localization
Language & Locale
Primary Language
Arabic
Locale Code
ar-OM
Keyword Language
Arabic
Additional Languages
To reach Oman's users effectively, your app metadata should be professionally localized in Arabic. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Finance
2
Entertainment
3
Shopping
4
Communication
5
Travel
Understanding which categories dominate in Oman helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Oman's most competitive categories.
ASO Tips
Oman’s government is driving digitalization (Vision 2040) — e-government app keywords are growing
thawani and Omantel Money are growing payment solutions — reference in fintech listings
Arabic RTL metadata with formal register matches Omani communication preferences
Cultural Insights
Oman is a conservative but modernizing Gulf state with growing digital adoption driven by Vision 2040. Users value tradition and quality. The market is smaller than neighbors but steadily growing.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Oman's audience.
Competition
Oman presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Oman with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Arabic localization with formal register captures Oman’s growing digital market as Vision 2040 drives smartphone adoption.
Translate your app metadata to Arabic with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Oman's market in Arabic.
Create localized screenshots for Oman with Arabic text overlays.
Deploy to Oman with one click via Google Play.
Track keyword rankings in Oman with daily updates.
FAQ
The primary language for ASO in Oman is Arabic (locale: ar-OM). You should also consider localizing for English to reach broader audiences. Keywords should be researched in Arabic to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Oman. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Oman are Finance, Entertainment, Shopping, Communication, Travel. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Oman has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Oman: AI-powered metadata translation to Arabic with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Oman's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Oman's 5.2M smartphone users.