Romania is home to 19M people with 72% smartphone penetration and an app market worth $600M. With Romanian as the primary language and +9.1% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Romanian localization support to help you capture this market.
Market Overview
Population
19M
Smartphone Penetration
72%
App Market Revenue
$600M
Market Growth
+9.1% YoY
Internet Users
16M
Dominant Store
Google Play
AppDrift supports Romania with full Romanian localization
Language & Locale
Primary Language
Romanian
Locale Code
ro-RO
Keyword Language
Romanian
Additional Languages
To reach Romania's users effectively, your app metadata should be professionally localized in Romanian. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Games
3
Entertainment
4
Finance
5
Shopping
Understanding which categories dominate in Romania helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Romania's most competitive categories.
ASO Tips
Romanian uses Latin script with unique diacritics (ţ, ș, ă) — correct usage signals quality localization
Romania has one of Europe’s fastest internet speeds — users expect high-performance apps
Local banking apps (BT Pay, George RO) dominate — reference them in finance categories
Cultural Insights
Romania has a young, tech-savvy population with a strong IT sector. Users are multilingual and digitally engaged. Price sensitivity is moderate, with growing willingness to pay for premium apps.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Romania's audience.
Competition
Romania presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Romania with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Romanian localization is rare among international apps, making it a strong differentiator in this growing Eastern European market.
Translate your app metadata to Romanian with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Romania's market in Romanian.
Create localized screenshots for Romania with Romanian text overlays.
Deploy to Romania with one click via Google Play.
Track keyword rankings in Romania with daily updates.
FAQ
The primary language for ASO in Romania is Romanian (locale: ro-RO). You should also consider localizing for Hungarian, English to reach broader audiences. Keywords should be researched in Romanian to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Romania. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Romania are Social Media, Games, Entertainment, Finance, Shopping. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Romania has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Romania: AI-powered metadata translation to Romanian with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Romania's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Romania's 19M smartphone users.