Serbia is home to 6.6M people with 70% smartphone penetration and an app market worth $180M. With Serbian as the primary language and +8.2% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Serbian localization support to help you capture this market.
Market Overview
Population
6.6M
Smartphone Penetration
70%
App Market Revenue
$180M
Market Growth
+8.2% YoY
Internet Users
5.5M
Dominant Store
Google Play
AppDrift supports Serbia with full Serbian localization
Language & Locale
Primary Language
Serbian
Locale Code
sr-RS
Keyword Language
Serbian
Additional Languages
To reach Serbia's users effectively, your app metadata should be professionally localized in Serbian. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Games
3
Entertainment
4
Finance
5
Shopping
Understanding which categories dominate in Serbia helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Serbia's most competitive categories.
ASO Tips
Serbian uses both Cyrillic and Latin scripts — optimize keywords in both for maximum coverage
Consider targeting both sr-Cyrl and sr-Latn locales for complete market reach
Local payment apps (m:tel wallet, IPS QR) are growing — reference in fintech listings
Cultural Insights
Serbia has a growing tech ecosystem with a skilled developer community. The dual-script nature (Cyrillic and Latin) is unique and both should be considered. Users are tech-literate and value-conscious.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Serbia's audience.
Competition
Serbia presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Serbia with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Serbia’s dual-script market (Cyrillic and Latin) requires specialized translation that accounts for both writing systems.
Translate your app metadata to Serbian with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Serbia's market in Serbian.
Create localized screenshots for Serbia with Serbian text overlays.
Deploy to Serbia with one click via Google Play.
Track keyword rankings in Serbia with daily updates.
FAQ
The primary language for ASO in Serbia is Serbian (locale: sr-RS). You should also consider localizing for English, Hungarian to reach broader audiences. Keywords should be researched in Serbian to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Serbia. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Serbia are Social Media, Games, Entertainment, Finance, Shopping. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Serbia has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Serbia: AI-powered metadata translation to Serbian with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Serbia's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Serbia's 6.6M smartphone users.