Slovenia is home to 2.1M people with 76% smartphone penetration and an app market worth $90M. With Slovenian as the primary language and +6.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Slovenian localization support to help you capture this market.
Market Overview
Population
2.1M
Smartphone Penetration
76%
App Market Revenue
$90M
Market Growth
+6.0% YoY
Internet Users
1.9M
Dominant Store
Google Play
AppDrift supports Slovenia with full Slovenian localization
Language & Locale
Primary Language
Slovenian
Locale Code
sl-SI
Keyword Language
Slovenian
Additional Languages
To reach Slovenia's users effectively, your app metadata should be professionally localized in Slovenian. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Finance
2
Entertainment
3
Outdoor & Nature
4
Shopping
5
Productivity
Understanding which categories dominate in Slovenia helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Slovenia's most competitive categories.
ASO Tips
Slovenian is distinct from Croatian and Serbian — do not substitute with other South Slavic languages
Slovenia has a dual grammatical number (singular, dual, plural) — proper translation requires expertise
Outdoor and Alpine activity apps see strong adoption given Slovenia’s geography
Cultural Insights
Slovenia is a small, affluent EU market that values quality and environmental awareness. Users are well-educated and multilingual but prefer Slovenian-language app content. The outdoor lifestyle drives specific app categories.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Slovenia's audience.
Competition
Slovenia presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Slovenia with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Slovenian’s unique dual number system requires specialized translation that generic tools cannot handle correctly.
Translate your app metadata to Slovenian with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Slovenia's market in Slovenian.
Create localized screenshots for Slovenia with Slovenian text overlays.
Deploy to Slovenia with one click via Google Play.
Track keyword rankings in Slovenia with daily updates.
FAQ
The primary language for ASO in Slovenia is Slovenian (locale: sl-SI). You should also consider localizing for English, Italian, Hungarian to reach broader audiences. Keywords should be researched in Slovenian to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Slovenia. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Slovenia are Finance, Entertainment, Outdoor & Nature, Shopping, Productivity. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Slovenia has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Slovenia: AI-powered metadata translation to Slovenian with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Slovenia's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Slovenia's 2.1M smartphone users.