Sweden is home to 10M people with 90% smartphone penetration and an app market worth $2.5B. With Swedish as the primary language and +5.5% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Swedish localization support to help you capture this market.
Market Overview
Population
10M
Smartphone Penetration
90%
App Market Revenue
$2.5B
Market Growth
+5.5% YoY
Internet Users
10M
Dominant Store
App Store
AppDrift supports Sweden with full Swedish localization
Language & Locale
Primary Language
Swedish
Locale Code
sv-SE
Keyword Language
Swedish
Additional Languages
To reach Sweden's users effectively, your app metadata should be professionally localized in Swedish. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Finance
2
Health & Fitness
3
Productivity
4
Entertainment
5
Music
Understanding which categories dominate in Sweden helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Sweden's most competitive categories.
ASO Tips
Swish is the dominant mobile payment — finance apps must reference it for relevance
Swedish users are highly English-proficient but convert better with Swedish metadata
Sustainability and eco-friendly messaging resonates strongly with Swedish consumers
Cultural Insights
Sweden is one of the most digitally advanced nations with near-universal internet access. Users value simplicity, sustainability, and transparency. The Scandinavian design aesthetic (clean, minimal) extends to app preferences.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Sweden's audience.
Competition
Sweden has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Sweden with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Swedish metadata improves local search rankings despite high English proficiency — localized content signals quality and commitment to the Nordic market.
Translate your app metadata to Swedish with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Sweden's market in Swedish.
Create localized screenshots for Sweden with Swedish text overlays.
Deploy to Sweden with one click via App Store.
Track keyword rankings in Sweden with daily updates.
FAQ
The primary language for ASO in Sweden is Swedish (locale: sv-SE). You should also consider localizing for English, Finnish to reach broader audiences. Keywords should be researched in Swedish to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
App Store is the dominant platform in Sweden. While you should still maintain a presence on both stores, prioritize your ASO efforts on App Store for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Sweden are Finance, Health & Fitness, Productivity, Entertainment, Music. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Sweden has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Sweden: AI-powered metadata translation to Swedish with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Sweden's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Sweden's 10M smartphone users.