Turkey is home to 85M people with 77% smartphone penetration and an app market worth $2.5B. With Turkish as the primary language and +13.4% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Turkish localization support to help you capture this market.
Market Overview
Population
85M
Smartphone Penetration
77%
App Market Revenue
$2.5B
Market Growth
+13.4% YoY
Internet Users
75M
Dominant Store
Google Play
AppDrift supports Turkey with full Turkish localization
Language & Locale
Primary Language
Turkish
Locale Code
tr-TR
Keyword Language
Turkish
Additional Languages
To reach Turkey's users effectively, your app metadata should be professionally localized in Turkish. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Games
3
Entertainment
4
Finance
5
Shopping
Understanding which categories dominate in Turkey helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Turkey's most competitive categories.
ASO Tips
Turkish agglutinative grammar creates very long compound words — optimize for both root and compound keywords
Local payment methods (BKM Express, Papara) must be referenced in fintech app listings
Turkish users heavily use social proof — high ratings and review counts are critical conversion factors
Cultural Insights
Turkey bridges Europe and Asia with a young, mobile-savvy population. Users are highly social and engaged, with some of the highest social media usage rates globally. Emotional and community-driven marketing works well.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Turkey's audience.
Competition
Turkey has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Turkey with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Turkish’s unique agglutinative structure makes quality translation essential — keyword optimization requires understanding how suffixes alter search behavior.
Translate your app metadata to Turkish with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Turkey's market in Turkish.
Create localized screenshots for Turkey with Turkish text overlays.
Deploy to Turkey with one click via Google Play.
Track keyword rankings in Turkey with daily updates.
FAQ
The primary language for ASO in Turkey is Turkish (locale: tr-TR). You should also consider localizing for Kurdish, Arabic to reach broader audiences. Keywords should be researched in Turkish to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Turkey. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Turkey are Social Media, Games, Entertainment, Finance, Shopping. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Turkey has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Turkey: AI-powered metadata translation to Turkish with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Turkey's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Turkey's 85M smartphone users.