Definition
Introductory Pricing
Introductory pricing offers new subscribers a discounted rate for an initial period. It lowers the barrier to trying a paid subscription and can significantly boost conversion rates.
Introductory pricing lets you offer discounted rates to new subscribers. Apple supports three types: pay as you go (discounted recurring), pay up front (one-time discount), and free trial.
This pricing strategy can increase subscription sign-ups by 20-40% by reducing the perceived risk. After the introductory period, users automatically convert to the standard price.
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Related Terms
Subscription Pricing
Subscription pricing is a monetization model where users pay a recurring fee to access an app's features or content. It's the dominant revenue model for non-gaming apps.
Free Trial
A free trial gives users temporary access to premium features before requiring payment. It reduces purchase friction and lets users experience value before committing financially.
Paywall
A paywall is the screen or mechanism within an app that restricts access to premium content or features until the user makes a purchase or subscribes.
Further Reading
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