Definition
Free Trial
A free trial gives users temporary access to premium features before requiring payment. It reduces purchase friction and lets users experience value before committing financially.
Free trials are one of the most effective ways to convert free users into subscribers. By letting users experience premium features firsthand, you remove the uncertainty that prevents purchases.
Common trial lengths are 3, 7, or 14 days. Apple and Google both support free trial periods for auto-renewable subscriptions, with automatic conversion to paid at trial's end unless cancelled.
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Related Terms
Subscription Pricing
Subscription pricing is a monetization model where users pay a recurring fee to access an app's features or content. It's the dominant revenue model for non-gaming apps.
Introductory Pricing
Introductory pricing offers new subscribers a discounted rate for an initial period. It lowers the barrier to trying a paid subscription and can significantly boost conversion rates.
Paywall
A paywall is the screen or mechanism within an app that restricts access to premium content or features until the user makes a purchase or subscribes.
Further Reading
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