Egypt is home to 105M people with 55% smartphone penetration and an app market worth $1B. With Arabic as the primary language and +15.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Arabic localization support to help you capture this market.
Market Overview
Population
105M
Smartphone Penetration
55%
App Market Revenue
$1B
Market Growth
+15.0% YoY
Internet Users
72M
Dominant Store
Google Play
AppDrift supports Egypt with full Arabic localization
Language & Locale
Primary Language
Arabic
Locale Code
ar-EG
Keyword Language
Arabic
Additional Languages
To reach Egypt's users effectively, your app metadata should be professionally localized in Arabic. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Entertainment
3
Games
4
Finance
5
Communication
Understanding which categories dominate in Egypt helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Egypt's most competitive categories.
ASO Tips
Egyptian Arabic is the most widely understood Arabic dialect — but use MSA for app store metadata
Fawry and Vodafone Cash dominate payments — reference in fintech and commerce listings
RTL layout optimization is essential — screenshots and visual content must be mirrored for Arabic
Cultural Insights
Egypt is the Arab world’s most populous market with a young, mobile-first population. Egyptian Arabic dominates entertainment and social content. Users are price-sensitive but highly engaged with mobile apps.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Egypt's audience.
Competition
Egypt has a moderately competitive app market. While there is meaningful competition in popular categories, well-optimized listings with proper localization can still achieve strong visibility. Strategic keyword targeting and consistent metadata optimization will give you an edge over competitors who neglect ASO.
Get a competitive advantage in Egypt with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
RTL Arabic screenshots with Egyptian-market visuals are critical — proper visual localization drives conversions in the Arab world’s largest market.
Create localized screenshots for Egypt with Arabic text overlays.
Translate your app metadata to Arabic with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Egypt's market in Arabic.
Deploy to Egypt with one click via Google Play.
Track keyword rankings in Egypt with daily updates.
FAQ
The primary language for ASO in Egypt is Arabic (locale: ar-EG). You should also consider localizing for English to reach broader audiences. Keywords should be researched in Arabic to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Egypt. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Egypt are Social Media, Entertainment, Games, Finance, Communication. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Egypt has a medium level of competition in the app stores. With the right ASO strategy and proper localization, there are strong opportunities to gain visibility and grow your user base.
AppDrift provides a complete ASO toolkit for Egypt: AI-powered metadata translation to Arabic with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Egypt's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Egypt's 105M smartphone users.