Ivory Coast is home to 28M people with 42% smartphone penetration and an app market worth $100M. With French as the primary language and +17.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full French localization support to help you capture this market.
Market Overview
Population
28M
Smartphone Penetration
42%
App Market Revenue
$100M
Market Growth
+17.0% YoY
Internet Users
14M
Dominant Store
Google Play
AppDrift supports Ivory Coast with full French localization
Language & Locale
Primary Language
French
Locale Code
fr-CI
Keyword Language
French
Additional Languages
To reach Ivory Coast's users effectively, your app metadata should be professionally localized in French. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Communication
3
Finance
4
Entertainment
5
Games
Understanding which categories dominate in Ivory Coast helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Ivory Coast's most competitive categories.
ASO Tips
French metadata serves Côte d’Ivoire’s digitally active population effectively
Orange Money and MTN MoMo dominate — mobile money references are essential for fintech
Music and entertainment content is hugely popular — optimize for these high-engagement categories
Cultural Insights
Ivory Coast is Francophone West Africa’s economic powerhouse with a vibrant, youthful population. Mobile money has driven digital adoption. Users are highly social and music-oriented.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Ivory Coast's audience.
Competition
Ivory Coast presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Ivory Coast with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
French localization positions apps across the entire Francophone West African market with Ivory Coast as the economic anchor.
Translate your app metadata to French with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Ivory Coast's market in French.
Create localized screenshots for Ivory Coast with French text overlays.
Deploy to Ivory Coast with one click via Google Play.
Track keyword rankings in Ivory Coast with daily updates.
FAQ
The primary language for ASO in Ivory Coast is French (locale: fr-CI). You should also consider localizing for Dioula, Baoulé to reach broader audiences. Keywords should be researched in French to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Ivory Coast. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Ivory Coast are Social Media, Communication, Finance, Entertainment, Games. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Ivory Coast has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Ivory Coast: AI-powered metadata translation to French with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Ivory Coast's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Ivory Coast's 28M smartphone users.