Mozambique is home to 33M people with 28% smartphone penetration and an app market worth $50M. With Portuguese as the primary language and +22.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Portuguese localization support to help you capture this market.
Market Overview
Population
33M
Smartphone Penetration
28%
App Market Revenue
$50M
Market Growth
+22.0% YoY
Internet Users
10M
Dominant Store
Google Play
AppDrift supports Mozambique with full Portuguese localization
Language & Locale
Primary Language
Portuguese
Locale Code
pt-MZ
Keyword Language
Portuguese
Additional Languages
To reach Mozambique's users effectively, your app metadata should be professionally localized in Portuguese. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Communication
2
Social Media
3
Finance
4
Entertainment
5
Games
Understanding which categories dominate in Mozambique helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Mozambique's most competitive categories.
ASO Tips
Portuguese metadata reaches Mozambique’s digitally active population effectively
M-Pesa Mozambique leads mobile money — essential reference for fintech listings
Ultra-lightweight apps for basic smartphones are critical for market penetration
Cultural Insights
Mozambique is a Portuguese-speaking African market with rapidly growing mobile adoption. M-Pesa has driven financial inclusion. Users are mobile-first with limited desktop access.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Mozambique's audience.
Competition
Mozambique presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Mozambique with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Portuguese localization serves Mozambique and connects to the broader Lusophone African market.
Translate your app metadata to Portuguese with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Mozambique's market in Portuguese.
Create localized screenshots for Mozambique with Portuguese text overlays.
Deploy to Mozambique with one click via Google Play.
Track keyword rankings in Mozambique with daily updates.
FAQ
The primary language for ASO in Mozambique is Portuguese (locale: pt-MZ). You should also consider localizing for Makhuwa, Sena to reach broader audiences. Keywords should be researched in Portuguese to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Mozambique. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Mozambique are Communication, Social Media, Finance, Entertainment, Games. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Mozambique has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Mozambique: AI-powered metadata translation to Portuguese with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Mozambique's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Mozambique's 33M smartphone users.