Tunisia is home to 12M people with 60% smartphone penetration and an app market worth $100M. With Arabic as the primary language and +10.0% YoY year-over-year growth, it represents a significant opportunity for app developers. AppDrift provides full Arabic localization support to help you capture this market.
Market Overview
Population
12M
Smartphone Penetration
60%
App Market Revenue
$100M
Market Growth
+10.0% YoY
Internet Users
8.5M
Dominant Store
Google Play
AppDrift supports Tunisia with full Arabic localization
Language & Locale
Primary Language
Arabic
Locale Code
ar-TN
Keyword Language
Arabic and French
Additional Languages
To reach Tunisia's users effectively, your app metadata should be professionally localized in Arabic. AppDrift's AI-powered translation and cultural adaptation tools ensure your titles, descriptions, and keywords resonate with local users while maintaining ASO best practices.
Top Categories
1
Social Media
2
Entertainment
3
Finance
4
Communication
5
Shopping
Understanding which categories dominate in Tunisia helps you position your app effectively. Use AppDrift's AI metadata generation to create keyword-optimized listings tailored to Tunisia's most competitive categories.
ASO Tips
Tunisian French is widely used in digital contexts — French metadata can outperform Arabic for some categories
D17 (La Poste Tunisienne) is growing in mobile payments — reference in fintech listings
Tunisia’s young, educated population expects modern, well-designed app experiences
Cultural Insights
Tunisia has a bilingual Arabic-French population with a strong emphasis on education and modernization. Users are digitally engaged and appreciate polished app experiences. The startup ecosystem is growing.
Adapting your app's visuals is just as important as localizing text. AppDrift's screenshot generator lets you create culturally relevant app store screenshots with localized text overlays for Tunisia's audience.
Competition
Tunisia presents a relatively low-competition environment for app developers. This is an excellent opportunity to establish a strong presence before the market matures. Early movers who invest in proper ASO and localization can capture significant market share with less effort than in saturated markets.
Get a competitive advantage in Tunisia with AppDrift's full ASO platform — from AI-powered metadata to automated store publishing, everything you need to outrank competitors.
How AppDrift Helps
Arabic-French dual localization captures Tunisia’s educated bilingual market where quality metadata stands out against poorly localized competitors.
Translate your app metadata to Arabic with AI-powered cultural adaptation.
Generate ASO-optimized metadata for Tunisia's market in Arabic.
Create localized screenshots for Tunisia with Arabic text overlays.
Deploy to Tunisia with one click via Google Play.
Track keyword rankings in Tunisia with daily updates.
FAQ
The primary language for ASO in Tunisia is Arabic (locale: ar-TN). You should also consider localizing for French to reach broader audiences. Keywords should be researched in Arabic and French to match local search behavior. AppDrift's AI translation tools can help you localize metadata across all relevant languages.
Google Play is the dominant platform in Tunisia. While you should still maintain a presence on both stores, prioritize your ASO efforts on Google Play for maximum impact. AppDrift helps you optimize for both platforms simultaneously.
The five most popular app categories in Tunisia are Social Media, Entertainment, Finance, Communication, Shopping. Understanding category trends helps you position your app metadata and screenshots to appeal to local user preferences. AppDrift's metadata generation uses local market data to optimize your listings for these high-demand categories.
Tunisia has a low level of competition in the app stores. This presents an excellent opportunity for early movers to establish a strong presence with relatively less effort than in more saturated markets.
AppDrift provides a complete ASO toolkit for Tunisia: AI-powered metadata translation to Arabic with cultural adaptation, automated metadata generation optimized for local keywords, a free screenshot generator for creating localized visuals, and one-click store publishing to deploy across Tunisia's app stores. Start with a free account to access the screenshot generator and basic features.
Join thousands of apps reaching Tunisia's 12M smartphone users.