App Store Connect
Complete reference for App Store screenshot dimensions, formats, and counts for every supported device size. Includes iPhone, iPad, Apple Watch, and Apple TV requirements.
Apple organizes screenshot requirements by device display size. Each tier requires screenshots at a specific pixel resolution. The key tiers for iPhone are:
You can upload a 6.9-inch screenshot and Apple will scale it down for smaller devices, but providing device-specific assets ensures the best quality.
If your app runs on iPad, Apple requires screenshots for at least one iPad size. The primary requirement is iPad Pro 13-inch at 2064 × 2752 pixels (portrait) or 2752 × 2064 (landscape). As with iPhone, providing the largest size covers smaller iPads through cascading.
Tip: Even if your app is iPhone-only, iPad screenshots help if your app runs in compatibility mode on iPad.
Screenshots must be in PNG or JPEG format. The image must not contain transparency (no alpha channel). Maximum file size is not explicitly documented but typically files under 10 MB upload without issues. Use 72 DPI for optimal display.
Apple requires a minimum of 1 screenshot and allows a maximum of 10 per device size, per localization. Best practice is to use 6–8 screenshots to tell a compelling visual story. The first 3 screenshots appear in search results, so lead with your strongest visuals.
Each localization (language + region) in App Store Connect can have its own screenshot set. Localizing screenshots—even just the caption text—can improve conversion by 20–30%. AppDrift's screenshot generator supports batch export for all device sizes and text replacement for multiple languages, making localized screenshot management practical at scale.
You can upload screenshots through the App Store Connect web interface under your app's App Store tab, or programmatically via the App Store Connect API. Tools like AppDrift's store publishing automate screenshot uploads alongside metadata, so everything stays in sync.
"Invalid screenshot dimensions" during upload
Solution: Ensure pixel dimensions exactly match one of the required sizes. Common mistake: exporting at 2x instead of 3x resolution, resulting in dimensions that don't match any tier.
Screenshots appear blurry on device
Solution: Export at the exact pixel dimensions without scaling. Do not upscale a smaller image to match the required size—always design at the target resolution.
"Image contains an alpha channel" error
Solution: Save as JPEG instead of PNG, or flatten the PNG to remove transparency. In Figma, ensure the background is a solid fill, not transparent.
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Read guideAutomate this with AppDrift
AppDrift connects to your App Store Connect account to automate metadata publishing, screenshot management, and localization across 40+ languages. Set up once, publish everywhere.