Definition
App Description
The app description is a long-form text field (up to 4000 characters) that describes your app's features and benefits. On Google Play, it's indexed for search; on Apple, it is not.
The app description serves dual purposes: convincing users to download and (on Google Play) providing keyword signals. Apple does not index the description for search, so focus purely on conversion.
Structure your description with the most compelling information in the first 3 lines (visible before "Read More"). Include feature highlights, social proof, and a clear call to action. On Google Play, naturally incorporate target keywords throughout.
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Related Terms
Promotional Text
Promotional text is an Apple App Store field (170 characters) that appears above the description. It can be updated without an app review and is not indexed for search.
Character Limits
Character limits define the maximum text length for each metadata field in the app stores. Exceeding limits causes submission rejection; optimal usage maximizes keyword coverage.
Metadata
App metadata refers to all the text-based information in your app store listing including title, subtitle, description, keywords, and promotional text. Optimized metadata is crucial for ASO.
Further Reading
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