Definition
Metadata
App metadata refers to all the text-based information in your app store listing including title, subtitle, description, keywords, and promotional text. Optimized metadata is crucial for ASO.
Metadata encompasses every text element of your app store listing. It's the primary way app store algorithms understand what your app does and which searches it should appear in.
Key metadata fields include your app name/title, subtitle, keyword field (Apple), description, promotional text, and release notes. Each field has specific character limits and optimization strategies.
Generate ASO-optimized metadata with AppDrift's AI metadata generator.
Related Terms
App Title
The app title (or name) is the most important metadata field for ASO. It carries the most keyword weight and is the first text users see in search results. Limited to 30 characters on both stores.
App Description
The app description is a long-form text field (up to 4000 characters) that describes your app's features and benefits. On Google Play, it's indexed for search; on Apple, it is not.
Keyword Optimization
Keyword optimization is the process of selecting and placing the most relevant, high-traffic keywords in your app metadata to improve search rankings and drive organic downloads.
Character Limits
Character limits define the maximum text length for each metadata field in the app stores. Exceeding limits causes submission rejection; optimal usage maximizes keyword coverage.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free