Definition
App Title
The app title (or name) is the most important metadata field for ASO. It carries the most keyword weight and is the first text users see in search results. Limited to 30 characters on both stores.
Your app title is the single most impactful element for search rankings. Both Apple and Google give title keywords the highest weight in their ranking algorithms.
With only 30 characters, every word must earn its place. Include your brand name and one or two high-value keywords. Keep it readable and memorable — a title stuffed with keywords hurts conversion even if it helps ranking.
Generate optimized titles that balance keywords and branding with AppDrift.
Related Terms
App Subtitle
The app subtitle is a secondary text field on the Apple App Store (30 characters) that appears below the app name. It's indexed for search and provides additional keyword opportunity.
Character Limits
Character limits define the maximum text length for each metadata field in the app stores. Exceeding limits causes submission rejection; optimal usage maximizes keyword coverage.
Keyword Optimization
Keyword optimization is the process of selecting and placing the most relevant, high-traffic keywords in your app metadata to improve search rankings and drive organic downloads.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free