Definition
Keyword Optimization
Keyword optimization is the process of selecting and placing the most relevant, high-traffic keywords in your app metadata to improve search rankings and drive organic downloads.
Keyword optimization is at the heart of ASO. It involves researching relevant keywords, evaluating their volume and difficulty, and strategically placing them in your metadata fields.
On Apple, focus on the title, subtitle, and 100-character keyword field. On Google Play, distribute keywords naturally throughout your title, short description, and full description. Avoid repeating keywords across fields on Apple — each word only needs to appear once.
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Related Terms
Keyword Research
Keyword research is the process of discovering and evaluating search terms that potential users type into app stores. It forms the foundation of every ASO strategy.
Keyword Density
Keyword density measures how frequently a specific keyword appears in your app metadata relative to the total word count. In ASO, natural keyword placement matters more than high density.
App Keywords Field
The App Keywords Field is a 100-character field in App Store Connect where developers enter comma-separated keywords. This field is hidden from users but indexed by Apple's search algorithm.
Metadata
App metadata refers to all the text-based information in your app store listing including title, subtitle, description, keywords, and promotional text. Optimized metadata is crucial for ASO.
Further Reading
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