Definition
App Keywords Field
The App Keywords Field is a 100-character field in App Store Connect where developers enter comma-separated keywords. This field is hidden from users but indexed by Apple's search algorithm.
The App Keywords Field is unique to the Apple App Store. It provides 100 characters to enter keywords that Apple's search algorithm uses to determine your app's relevance to user queries.
Best practices: use commas to separate terms, don't repeat words already in your title or subtitle, avoid spaces after commas, use singular forms (Apple matches plurals), and skip prepositions. Every character counts in this limited space.
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Related Terms
Keyword Optimization
Keyword optimization is the process of selecting and placing the most relevant, high-traffic keywords in your app metadata to improve search rankings and drive organic downloads.
Character Limits
Character limits define the maximum text length for each metadata field in the app stores. Exceeding limits causes submission rejection; optimal usage maximizes keyword coverage.
App Title
The app title (or name) is the most important metadata field for ASO. It carries the most keyword weight and is the first text users see in search results. Limited to 30 characters on both stores.
Further Reading
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