Definition
Keyword Research
Keyword research is the process of discovering and evaluating search terms that potential users type into app stores. It forms the foundation of every ASO strategy.
Keyword research involves identifying the terms your target audience searches for, evaluating their volume and competition, and selecting the best ones to target in your metadata.
Start with brainstorming seed keywords, then expand using autocomplete suggestions, competitor analysis, and keyword research tools. Prioritize keywords where you can realistically rank while still capturing meaningful traffic.
Streamline your keyword research with AppDrift's keyword discovery and tracking.
Related Terms
Keyword Volume
Keyword volume (or search volume) indicates how many times a keyword is searched for in an app store within a given period. Higher volume means more potential traffic but usually more competition.
Keyword Difficulty
Keyword difficulty scores estimate how hard it is to rank for a specific keyword in app store search. Higher difficulty means more competition from established apps.
Long-Tail Keywords
Long-tail keywords are longer, more specific search phrases with lower volume but higher intent and less competition. They often convert better than broad, high-volume keywords.
Competitor Analysis
Competitor analysis in ASO involves studying competing apps' keywords, metadata, visual assets, ratings, and download estimates to identify opportunities and inform your optimization strategy.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free