Definition
Keyword Volume
Keyword volume (or search volume) indicates how many times a keyword is searched for in an app store within a given period. Higher volume means more potential traffic but usually more competition.
Keyword volume measures the popularity of a search term. Apple provides a Search Popularity score (0-100 scale), while third-party tools estimate actual search volumes for both stores.
The ideal keyword strategy targets a mix of high-volume competitive terms and lower-volume niche terms that are easier to rank for. This balanced approach ensures both immediate results and long-term growth.
Discover high-volume keywords with AppDrift's keyword research tools.
Related Terms
Keyword Difficulty
Keyword difficulty scores estimate how hard it is to rank for a specific keyword in app store search. Higher difficulty means more competition from established apps.
Search Volume Index
The Search Volume Index is Apple's proprietary metric (0-100) that indicates the relative popularity of a search term in the App Store. Higher scores indicate more frequent searches.
Keyword Research
Keyword research is the process of discovering and evaluating search terms that potential users type into app stores. It forms the foundation of every ASO strategy.
Further Reading
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