Definition
App Localization
App localization is the complete process of adapting an app for new markets, including UI translation, metadata optimization, screenshot localization, and cultural customization.
App localization encompasses everything needed to make your app feel native in a new market: translating the app UI, optimizing store metadata for local keywords, localizing screenshots with translated text, and adapting the experience for cultural preferences.
Apps localized into 10+ languages see an average 30% increase in installs. The ROI is often highest for languages with large smartphone populations and relatively low competition.
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Related Terms
Localization
Localization is the process of adapting your app and its store listing for specific regional markets, including translation, cultural adaptation, and local keyword optimization.
Metadata Translation
Metadata translation is the process of translating your app store listing (title, description, keywords, screenshots) into other languages to capture international search traffic.
Screenshot Optimization
Screenshot optimization involves designing and ordering app store screenshots to maximize conversion rates. Screenshots are the most influential factor in a user's download decision.
Further Reading
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