Definition
Metadata Translation
Metadata translation is the process of translating your app store listing (title, description, keywords, screenshots) into other languages to capture international search traffic.
Metadata translation is the fastest way to expand your app's reach globally. By translating your listing into additional languages, you become discoverable in local-language searches across new markets.
Effective metadata translation requires more than literal translation — it needs local keyword research, character limit compliance per locale, and cultural tone adaptation. AI-powered tools can handle this at scale while maintaining quality.
Translate your metadata into 40+ languages in minutes with AppDrift's AI translation.
Related Terms
Localization
Localization is the process of adapting your app and its store listing for specific regional markets, including translation, cultural adaptation, and local keyword optimization.
Locale
A locale is a specific combination of language and region (e.g., en-US, pt-BR, zh-TW) that determines how your app metadata is displayed in a particular market.
Cultural Adaptation
Cultural adaptation involves modifying your app's content, imagery, colors, and messaging to resonate with the cultural norms and preferences of specific target markets.
Keyword Optimization
Keyword optimization is the process of selecting and placing the most relevant, high-traffic keywords in your app metadata to improve search rankings and drive organic downloads.
Further Reading
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